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NEWS HNB Assurance posts excellent results for 2009
The Company also managed to cross the 200 Million rupee mark in respect of both Profit Before Tax (PBT) and Profit After Tax (PAT) with PBT reaching Rs.231 Million and PAT recording Rs.202 Million. The growth achieved in PBT and PAT was also commendable and stood at 36% and 23% respectively. The Company was also able to deliver a Return on Equity (ROE) of 24% in line with previous years. Small Category Winner of ACCA Sustainability Reporting Awards 2009 Fitch Ratings has upgraded the national long-term rating of HNB Assurance PLC to ‘A (lka)’. Earlier, this was at ‘A – (lka)’ Our Insurer Financial Strength Rating remains at the previous level of ‘A (lka)’. As a result, both our ratings are at ‘A (lka)’. This is a further recognition of the Company’s growing financial strength. HNB Assurance, widely regarded as the fastest growing insurance company in Sri Lanka, announced the launch of the latest addition to their life insurance product portfolio – ‘My Life’ on 02nd July at a gala event held at Hotel Cinnamon Grand, Colombo. This was incidentally the first time that such a grand product launch was carried out in the history of HNB Assurance.
Usually an insurance policy allows the customer to obtain the sum assured only at its maturity or at pre determined intervals if periodic payments are offered. But ‘My Life’ will be offering the youth the opportunity of withdrawing 15% of the sum assured at a time to win each challenging milestone in their young lives - marriage, child birth, commencement of schooling of a child and purchase of a vehicle. HNB Assurance states that ‘the uniqueness of My Life’ lies in this feature where it allows the policy holder to withdraw up to 60% of the Sum Assured before the maturity, as early living benefits, as and when it is needed. The other very special feature in ‘My Life’ is that though he/she had enjoyed the early living benefits, the total sum assured will be offered for the benefit of his/her near and dear ones in the event of an unexpected demise. This will go on for 5 more years even after the policy has matured. At the same time, the surplus of the life fund of the company will also supposed to be shared with ‘My Life’ customers as bonuses. The General Manager – Marketing & Distribution, Mr. Lalith Fernando, believes that ‘My Life’ will definitely facilitate the youth, the strength of the nation, in making their dreams a reality. ‘My Life’ policies can be obtained from any of the 45 branches of HNB Assurance spread island wide and through its 2,000 strong team of insurance advisors. The Brand Ambassadors of HNB Assurance - Bhathiya and Santhush, two stars who have been able to engrave their names in the hearts of young Sri Lankan fans, played a key role in the launch event while entertaining the gathering. The two Public Relations Officers of the company, Amila Nadeeshani and Krishan Maheson, also added color to the glamorous event. The Sparkling Night of HNB Assurance Sales Convention 2008 HNB Assurance held its annual “Sales Convention” for the 4th consecutive year on 30th April at Main Ballroom of Hilton, Colombo. The aim of this grand occasion was to reward outstanding performers in the HNB Assurance field force and the Distribution Management who paved the way for the company to achieve another successful year.
9 of them were rewarded by Super Gold medal, 18 by Gold, 28 by Silver and 70 by Bronze. The Chief Guest, Mr. Rienzie T Wijetilleke - The Chairman Hatton National Bank PLC and HNB Assurance PLC, Mr. Manjula de Silva – The Managing Director of HNB Assurance PLC together with the Directors and the General Managers graced the occasion. New Brand Ambassadors of HNB Assurance, Bhathiya and Santhush-the two popular stars who have touched the hearts of Sri Lankan youth and Krishan Maheson – the popular rap artist who is also a Public Relations Partner of the company cheered up the audience with the magic of their unique voices. Having schooled at Royal College Colombo 7, Krishan
started rapping at the young age of 15 with his elder brother
Gajan (of Cross Culture fame) and their first musical outfit “Urban
Soundz”. Later on he joined Iraj and the Ill Noize Crew,
where he introduced for the first time Tamil rap music to a predominantly
Sinhala mainstream audience with their heavily aired, break-through
peace song “J Town Story”. These lyrics are still
on the tongues of a cross section of Colombo youth .Later on in
2005 he realeased his first Solo Album “Asian Avenue”
spawning huge hits such as “Kaadhal Kadidham” and
“Ninaivugalae”, which were aired on Shakthi TV, Nethra
TV and SS Music (India) earning the album recognition across the
South Indian continent. After a break of 3 years he’s back,
fondly known as the “King of Tamil Hip Hop” with his
second album “Avathaaram”, which promises to introduce
a fusion of popular music genres such as Reggaeton and Soca with
traditional Tamil Koothu music. When an emerging star in the insurance industry
ties up with a musical prodigy the outcome can only be best described
as magic. A Unique Insurance Scheme For Corporates Alfinco Insurance Brokers, a member of the Alliance Group of Companies, together with HNB Assurance PLC, launched an unique insurance solution tailor made to meet all needs of the busy corporate sector. Three different packages are on offer, under the new insurance solution, namely Alfinco Corporate Director, Alfinco Corporate Manager and Alfinco Corporate Executive. These total solution packages would cover not only the customer but would also extend their services to their families including household staff and guests whilst taking virtually every possible requirement and contingency into consideration. “This policy was innovated by Alfinco Insurance Brokers with the support of HNB Assurance PLC. One of the distinct advantages of this policy is that it offers a customer a range of covers under a single policy with one premium payment and a single renewal date thus offering convenience, saving in premium and time for the busy corporate Executive, Manager and Director” said Deputy Chairman of the Alliance Group, Romani de Silva. The Managing Director HNB Assurance PLC, Manjula de Silva, added that this was the first time in Sri Lanka that a wide array of insurance perils are being offered under a single policy. “The range of products will offer a level of convenience hitherto not experienced in the local market and further added that the busy customer to whom time is a luxury, will greatly appreciate the convenience offered through these range of products”, said Manjula De Silva. The comprehensive cover includes hospitalization, accidental, household damage, civil commotion, motor etc. HNB Assurance PLC is the sole underwriter of this unique insurance cover.  Chairman Alfinco Insurance Brokers Pvt. Ltd, Romani De Silva along with Managing Director of HNB Assurance PLC, Manjula de Silva launching the new corporate schemes. “Bathiya & Santhush” become brand ambassadors of HNB Assurance HNB Assurance PLC has announced that it has engaged the services of two outstanding personalities in the field of music – Bathiya & Santhush – as its Brand ambassadors for a period of 3 years. This was announced at a special media conference held on Tuesday 16th December 2008 at Hotel Galadari.
As young Adult Entrepreneurs and Musicians Bathiya & Santhush have already secured their presence on the international music scene recording for Sony Music and Universal Music India, becoming the first Sri Lankans to sign up for an International Album. They own and operate “Saregama Audio and Video Productions” – the state of the art multimedia production house catering to local and international markets and “Show town Entertainment” – the event company which handles most of the mega television and showbiz productions in the country. HNB Assurance PLC is regarded by many as the fastest growing insurance company in Sri Lanka. Despite just completing 7 years of operation, it has grown rapidly to secure the sixth rank in terms of combined turnover among 15 insurance companies operating in Sri Lanka. With the support of their latest strategic partners – Bathiya & Santhush – HNB Assurance PLC will aim to increase the penetration of its Life insurance products especially among the youth. 64th United Nations Day |
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‘My Life’ is an insurance solution especially designed to cater to the modern needs of youth by helping them overcome planned or unplanned life challenges by becoming a caring friend at needy occasions. HNB Assurance proudly claims that ‘My Life’ fills a gap which no other has ever touched in the Sri Lankan insurance market. The Managing Director of HNB Assurance, Mr. Manjula de Silva, confidently states that HNB Assurance has come forward to bridge a very significant gap that existed in the life insurance market by tailoring a product to specifically target the youth of this country. 
The Company had reported a 33% growth in profit after tax and 25% growth in turnover, by recording a remarkable profit after tax of Rs. 164.5 million and a GWP (Gross Written Premium) of Rs. 1.84 billion, in line with its growing reputation as the fastest growing insurance company in Sri Lanka. Being in its childhood yet, the company has been well accepted by the general public meeting the challenges of a highly competitive insurance industry. Thus, this gala night is said to be the most special occasion in the HNB Assurance calendar at which pillars of success of the company are recognized and rewarded. 45 branches spread island wide were represented at this gathering. 
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