Home » News » HNB Assurance Goes International at the Asia Conference on Social Media
The first & only Insurance Company in Sri Lanka to be a part of the Asia Conference on Social Media in an international platform
HNB Assurance was the only Insurance Company from Sri Lanka that was represented as a panel member for the renowned Asia Conference on Social Media, Social Commerce and Mobile Marketing for Insurance, organized by Asia Insurance Review. The conference was held in Singapore and had Over 75 participants from 12 countries attending the Discussion.
Asia Insurance Review was launched to meet the information needs of insurance practitioners in Asia in particular and the rest of the world in general. It quickly became the premier and comprehensive professional regional magazine and also moved on to organizing the Asia Insurance Industry Award ceremonies, and Insurance-related conferences to provide a forum for the exchange of ideas and to facilitate the transfer of knowledge and expertise to the region read by all the key decision makers and readers in the insurance industry in Asia from Australia, Bangladesh, Brunei, Cambodia, China, Fiji, Hong Kong, India, Indonesia, Japan, Korea, Macau, Malaysia, Myanmar, Nepal, New Zealand, Pakistan, Papua New Guinea, the Philippines, Singapore, Sri Lanka, Taiwan, Thailand, Vietnam, etc.
Namal Gunawardane, Head of IT of HNB Assurance stated “Marketing in a digital world is becoming increasingly popular. The proliferation of new channels, products, services, and alternative players are driving insurers to revisit their distribution strategies in order to utilise digital opportunities in closing the gap on customer expectations”.
After the insights gathered at the conference from successful entrepreneurs and experts on Social Media, Dilshan Perera Head of Marketing at HNB Assurance who represented the company for the conference stated “HNB Assurance Facebook fan page is the leading FB page among the Insurance industry in Sri Lanka and stated that being engaged with social media is not enough and Insurance companies must continually find ways to engage their customers.
Outlining trends in social media and customer loyalty of Insurance companies, Dilshan Perera further stated, “We must take it upon ourselves to reach the possibilities of digital and social media marketing and to reach out to the younger consumers on platforms where they are active. And by reaching out I don’t mean simply having a Facebook page, it should be an integrated unconventional approach making selling more interactive, giving consumers what they want in terms of speed, ease, convenience and ensuring that our message speaks to their phyche- these will be the defining principles of marketing in the future. Focus & consistency is definitely the name of the game”