HNB Assurance PLC (HNBA) and its fully-owned subsidiary HNB General Insurance Limited (HNBGI), have been having steady year-on-year growth while the business remains dynamic and resilient. Over time, both companies' productivity plateaued, and several waste types were identified by dissecting the processes. With the growing intensity of competition, in 2019, the companies partnered with Dr Mikel J Harry Six Sigma Management Institute Asia to focus on standardization, quality & efficiency improvement, cost reduction, reducing process variation and enhancing process control. Even though Lean Six Sigma (LSS) is not a new concept, it is all about doing more with less. As of date, HNBA & HNBGI have more than 50 Black belt and Green belt LSS practitioners across all divisions of both organizations. Both companies reaffirmed their commitment towards inculcating a lean culture with a recent batch of employees successfully graduating last September 2022, having completed the Green and Black Belt program. Upon successfully completing the course, nominated staff members to undertake a real-life project with the guidance of an SSMI Master Black Belt. Dinesh Yogaratnam, Chief Marketing & Customer Experience Officer stated, "as organizations grow, they may carry with them processes and procedures implemented in the past, which may not add value in the present day. This program has given both organizations the necessary teeth in terms of trained staff who are able to deep dive into processes and improve efficiencies by way of removing nonvalue-adding activities". He also emphasized the importance of a learning culture in the organization so that by understanding and appreciating the potency of concepts such as Lean Six Sigma could inculcate it at all levels in the Company and this change in mindset would contribute towards superior financial performance that ultimately improves the bottom line of the organisation. He thanked Mr Dumidu Ranaweera -Global Director APAC, Middle East, Oceania, Africa & Canada of Dr Mikel J. Harry Six Sigma Management Institute Asia for all the support that has been given in terms of training and guiding the team. Geethani Saram, Head of Business Process Excellence & Procurement of HNBA, reflecting on what LSS revealed, stated that she believes corporates should draw attention to a few critical observations while analyzing the impact of Lean Six Sigma in an organization. Further elaborating, Different LSS tools will deliver different results based on situations and their application. As an organization, we focused on the overall process of providing value to our end customers. The culture for problem identification, rectification and error-proofing enables logical problem-solving, adding value throughout the process. Driving value-added activities permitted us to reduce costs and improve throughput time. We aimed to enhance the knowledge of all our employees, aiding them in selecting the appropriate LSS tools for operational problem-solving. And encouraging employees to become change agents who deliver resounding customer convenience eliminating waste in our processes. Hazana Caffoor, Senior Manager R&D and Process Re-Engineering of HNBGI, mentioned that LSS is a fundamental transformation in the thinking and behavioural patterns rather than applying changes in the process. The systematic elimination of waste creates a positive contribution towards working capital management. After I saw the potential and usefulness of LSS to myself, I made an effort to manifest it in the minds of our people as I saw many opportunities for positive transformation. The aim of this LSS approach has resulted in changing the mindsets of the operational team to look at operations differently while sustaining a lean culture and creating a learning organization. With this initiative, both companies utilize the lean six sigma tools and ideas to promote a new strategic outlook that brings about creativity, innovation, structured problem-solving skills—at the same time, enhancing employee motivation towards providing an excellent service to all our valuable customers. The Lean Six Sigma program of HNBA & HNBGI titled "Evolution Circle" is the Company's way of giving an identity to the program and the team members. As the name implies, the process of evolution that we have embarked upon is seamless in that one needs to constantly keep improving and attuning oneself, to the complex and dynamic environment in which businesses operate and be continually relevant. The Company has also specially designed a rewards and recognition scheme where all members are entitled to participate. At the recently held Staff Conference, the LSS member and their teams were awarded the Best Cost Saving Project, Best Efficiency Improvement Project, and Best Customer Experience Enhancement Project. HNB Assurance PLC (HNBA) is a leading Life Insurance Company in Sri Lanka with a network of 64 branches. Fitch Ratings Lanka has assigned HNBA a rating of 'A+' (lka) for 'National Insurer Financial Strength Rating'. Falling in line with the introduction of the segregation rules by the Insurance Regulator, in January 2015, HNB General Insurance Limited (HNBGI) commenced its operations. HNBGI continues to specialize in motor, non-motor and Takaful insurance solutions while being a fully-owned subsidiary of HNB Assurance PLC. Fitch Ratings Lanka Limited has assigned HNB General Insurance a 'National Insurer Financial Strength Rating' of 'A+' (lka). HNBA is rated within the Top 100 brands and Top 100 companies in Sri Lanka by LMD and has won international awards for Brand Excellence, Digital Marketing and HR Excellence, including the Great Place To Work® Certification, and won many awards for its Annual Reports at award ceremonies organized by the Institute of Chartered Accountants of Sri Lanka.
Mar
HNB Assurance proudly celebrates another milestone, with 222 financial advisors qualifying for the prestigious Million Dollar Round Table (MDRT) in 2024. This marks a significant growth from the previous year, highlighting the company’s commitment to building a strong and high-performing sales team. Among the qualifiers, 23 achieved Court of the Table (COT), while 8 reached Top of the Table (TOT).MDRT is a globally recognized organization representing top financial professionals from 500 companies. With over 72,000 members worldwide, MDRT sets the gold standard in the insurance and financial services industry. Achieving MDRT status is a symbol of excellence, customer focus, and professional growth.Reflecting on this success, Mr. Lasitha Wimalaratne, CEO of HNB Assurance, stated,“Surpassing our previous record and achieving a highest ever, 222 MDRT qualifiers is nothing short of extraordinary. This achievement is not just a number—it’s a reflection of the resilience and mindset of our team. Having 23 COT qualifiers and 8 TOT qualifiers underscores the level of expertise we cultivate at HNB Assurance. My heartfelt congratulations to our qualifiers along with the Advisor Distribution Management, Partnerships Channel and Sales Training and Development teams for their hard work as well.”Adding to this sentiment, Mr. Shiran Fernando, Head of Sales Training and Development, emphasized the company’s investment in its people “This achievement is not accidental, it is the result of a meticulously crafted strategy and an organizational culture that prioritizes continuous learning. We have built a structure where both our Advisor Distribution and Partnership Channels work in perfect synergy with the Training & Development team, ensuring that our financial advisors are equipped with the skills and insights needed to excel. At HNB Assurance, we are not just selling insurance, we are redefining financial security for our customers with world-class expertise and innovation. As we move into 2025, I am confident that we will surpass this achievement once again and set a new record in our company’s history.
Read MoreFeb
HNB Assurance PLC was recognized with the prestigious Effie Award under the Insurance category for its groundbreaking ‘Dola Duka’ campaign. Notably, HNB Assurance was the only winner in this category, underlining the campaign’s creativity, effectiveness and impact.The ‘Dola Duka’ campaign was conceptualized to address the unique cravings of pregnant and expecting mothers, ensuring they had access to their desired food items at any time. HNB Assurance bore the delivery costs while collaborating with merchants to extend their operating hours late into the night, ensuring seamless fulfillment of these cravings. This initiative showcased the brand’s deep commitment to customer-centric innovation and redefining insurance beyond conventional boundaries.Expressing his thoughts on this achievement, CEO of HNB Assurance PLC, Mr. Lasitha Wimalaratne, stated, “I am truly proud of the effort that went into us winning an Effie Award, which is a testament to the meaningful impactful we managed to make. For us, ‘Dola Duka’ was more than just a campaign, it was about understanding and addressing a real need, reinforcing our promise to care for our customers beyond insurance. My congratulations to all the teams involved.”Adding to this, Chief Marketing and Customer Experience Officer of HNBA, Mr. Dinesh Yogaratnam, commented, “This campaign reflects our ethos of innovation and customer-first thinking. ‘Dola Duka’ was designed to resonate emotionally while delivering tangible value, and this award is a validation of that success. A big thank you to our incredible partners, RN Media and Quickee.lk, for joining us on this journey and making this campaign a reality. We will continue to move forward bigger and better, creating impactful campaigns that redefine the insurance industry and enhance the lives of our customers and beyond.”
Read MoreFeb
HNB Assurance Group (HNBA and HNBGI) posted yet another year of remarkable performance, improving on its impressive growth rate maintained over the last few years. For the financial year 2024, the HNBA Group achieved a 21% increase in Gross Written Premium (GWP), growing from Rs. 18.8 Billion to Rs. 22.7 Billion. The Group also recorded a consolidated Profit After Tax (PAT) exceeding Rs. 1.8 Billion, marking a 7% growth compared to the previous year.HNB Assurance PLC's (HNBA) financial strength was highlighted by its upgraded Fitch rating, making it the only life insurance provider in Sri Lanka with an 'A' rating from Fitch Ratings Lanka. Complementing this, HNB General Insurance (HNBGI) also achieved an 'A' rating, positioning it among the few general insurance companies in Sri Lanka to earn this distinction.Chairman of HNBA Group, Mr. Stuart Chapman, commenting on the Group’s financials for the year 2024, stated, “I’m extremely proud to note that the HNBA Group has once again exceeded expectations, delivering strong results that showcase our strategic foresight and operational efficiency. In terms of our numbers, over the past four years, we have consistently delivered strong growth, with a remarkable 22% average annual increase in GWP as a Group. This achievement underlines our focus on sustainable business practices. Our share price growth of 42% at end of 2024 reflects the trust the market places in our stability. It is also remarkable to note that both HNBA and HNBGI have maintained robust capital adequacy ratios of 379% and 219%, respectively, well above the regulatory requirement of 120%.”The Group’s Funds Under Management increased by 24% in 2024, reaching Rs. 55 Billion, highlighting the strength of the investment strategy as a key pillar in maintaining the Group’s financial stability and profitability. “When it comes to Insurance, trust is an absolute must and this remains central to our operations, as evidenced by the fact that we honored claims exceeding Rs. 6.7 Billion, with 98% of complaints being resolved successfully. This track record is a direct result of the dedication and hard work of our team, along with our focus on building lasting relationships with our policyholders”, added Mr. Chapman. CEO of HNBA Mr. Lasitha Wimalaratne, breaking down the achievements of HNBA, stated, “Looking back at 2024, I am genuinely proud of the strides we have made as a company. Achieving a 7.5% market share is a huge milestone and we are well on our way to hitting that 10% target by 2026. Our New Business Premiums grew by 27% and our overall GWP up by 26% compared to 2024, which speaks volumes about the trust our customers place in us. Our investments also paid off, with an 8% boost in investment income, reaching Rs. 6.9 Billion.”“Personally, what stood out last year was, how we weathered challenges together. Despite the higher operating costs from our IT upgrades, we managed to close the year with a 3% growth in profits. Additionally, our Total Assets have grown by 24% to reach Rs.53 Billion with a PBT of Rs. 2.4 Billion and PAT of Rs. 1.66 Billion. I'm extremely thankful to all the teams for their collective efforts in driving our business from strength to strength,” he added.CEO of HNBGI, Mr. Sithumina Jayasundara, sharing his thoughts on the 2024 financial performance, stated, “2024 was a year of resilience and innovation for HNBGI, as we sustained our remarkable growth trajectory, doubling the industry growth rate for the fifth consecutive year. Our overall GWP growth of 14%, compared to the industry’s 6.9%, reflects the strong momentum we continue to drive. Notably, our non-motor segments surged by 24%, with Marine, Fire and Engineering Insurance achieving exceptional growth of 166% and 27% respectively, which is the highest among the top 10 General Insurers in the country. Despite challenges in the motor insurance sector, we remained agile, diversified our offerings, and secured a solid 6% growth."“One of the aspects we paid close attention to during 2024 was customer satisfaction which reflected in our renewal retention ratios of 77% for motor and 82% for non-motor segments, as well as a remarkable Net Promoter Score of 77. These figures show the trust and loyalty our customers have in us. Additionally, we achieved a 59% growth in Profit After Tax, and a market share of 7% which demonstrated the success of our strategy of driving sustainable growth in an uncertain environment. With our total assets reaching Rs. 10.2 Billion, a 7% increase, we’re confident that our approach is positioning HNBGI for long-term success.” Added, Mr. Jayasundara.
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