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HNBA News

HNBA Salutes its Champs at the Annual Sales Convention

HNBA Assurance PLC (HNBA)     felicitated     themaestrosof theAdvisor Force    at    the    recently held Annual Sales Convention. The 13thSales Convention of HNBA   was   held   attheCitrusHotel, Waskaduwa. This nightof celebrationwas graced  by  the  presence  ofChairperson  of  HNBA  and  its  fully  owned  subsidiary,HNB General Insurance Limited (HNBGI), Mrs. Rose Cooray as Chief Guest,Members ofthe Board  of  Directors  of  HNBA  together  with  the  Management  of  HNBA  and  HNBGI.  The theme of the night highlighted the MayanCivilization, depictingbravery, strengthand innovativenessof the Advisor Channel and the Company. Sharing  her  thoughts,  Chairperson  of  HNBA  &  HNBGI  Mrs.  Cooray  stated “this star-studdednight celebratesthe  extraordinary  performance  of our  Advisor  Force.  The Advisor Force has proven to bethe backbone of the insuranceindustry and has played a pivotal role inbringing the Company where it is today. I‟m extremely pleased on the performance of our Advisor Forcedelivered during 2017andhonored to witness their great achievements”. Managing  Director/CEO  of  HNBA  and  HNBGI  Mr.  Deepthi  Lokuarachchi,  shared  his thoughts stating, “tonightwe laud and honor  the  go-getters  of  our  AdvisorForcefor their  commitment,  dedication  and  more  importantly  for  their  significant  contribution towards  business  growth.  The  Advisor  Force  generates  a  Gross  Written  Premium (GWP) accounting for 70% of the total GWP and over the years, the Advisor Forcehas
immensely contributedto   the   success   of   the   Companyby   capturing   growth opportunities as well as intrailblazing andseizing potentialmarket segments”. Speaking  at  the  event,  Chief  Operating  Officer  of  HNBA,  Mr.  Prasantha  Fernando stated “tonight  we  celebrate and  pay  tribute  to our Advisor  Forcewhichhas  shown relentless  passion  towards  the  business  by  striving  for  excellence  and  growing  the businessdespitestiff competition  in the  industry.And I‟m surethatwiththesegreatachievements our  Advisorswill  continue  to  growas  the  business  continues  to  reach new heightsin its journey”. Chief  Business  Officer  of  HNBA  Mr.  Ivan  Nicholas  thanked  the  Advisor  Force  stating, “We‟re extremely proud of what ourAdvisor  Force  has  achievedover  the  yearsand we‟re grateful  for  the  sheer  enthusiasm, commitmentand the winning  spiritof  our Advisor Forcein growing the business. Our Advisors with no doubt exemplifies to the true valuesof  anobleLife  InsuranceAdvisor and we‟re sure that  the  Advisor  Force will   continue   to   yield   extraordinary   results   by   setting   new   benchmarks   in   the industry”. The   13thSales   Convention   of   HNBA   felicitated   227top-notchAdvisors   under categories  of  Bronze,  Silver,  Gold  and  SuperGold  including awardsfor  the  Best Service  Center,  Best  Zonal  Manager,  Best  Cluster  Manager,  Best  Regional  Office Manager and Million Dollar Round Table  (MDRT)  qualifierswere also recognized  at the  event. The most esteemed awardof  the  night„the  Best Sales Person of  the  Year‟ was awarded to Mr. R. E. S. Liyanage.

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02

Oct

HNB Assurance Unveils HANA, a Next-Generation AI Assistant to Elevate Customer Experience

HNB Assurance PLC proudly introduces HANA, HNB Assurance Next-Generation Assistant, novel  AI-powered chatbot designed to transform how customers connect with them. Developed as part of HNB Assurance’s drive to embrace cutting-edge technology and reimagine customer service, HANA delivers instant, 24/7 assistance, making insurance simpler, faster and more intuitive for every policyholder. From policy inquiries to claims guidance and company updates, HANA offers seamless, personalized interactions that remove the need for wait times on calls or branch visits.Speaking on the launch, Lasitha Wimalaratne, Executive Director and CEO of HNB Assurance PLC, said, “At HNB Assurance, our priority has always been to place the customer at the heart of everything we do. With HANA, we are taking that promise to a new level by introducing a virtual assistant who is always available, always informed and always ready to help. This is not just a launch, it is a reflection of the significant investments and digital roadmap we have developed over the past few years to leverage technology in making insurance easier and more accessible to meet the evolving needs of our customers. My sincere thanks and congratulations to all the teams involved in making this milestone a reality and elevating the way we serve our customers.”Highlighting the vision behind HANA, Suneth Jayamanne, Chief Information Officer / General Manager of HNB Assurance, stated, “Implementing HANA is more than deploying a chatbot, it is about embedding intelligence into every interaction. Powered by advanced natural language processing (NLP), machine learning algorithms and deep integration with our core systems, HANA is designed to handle complex queries, learn from vast datasets, and deliver responses with human-like understanding. We certainly believe that his launch is an exciting first step in our broader strategy of using AI to create meaningful, customer-centric experiences. I would also like to extend my sincere appreciation to CodeGen International (Private) Limited for their invaluable contribution in turning this vision into reality.”As one of Sri Lanka’s leading life insurers, HNB Assurance continues to invest in new digital capabilities that deliver convenience and confidence, allowing customers to engage with the company on their own terms. Customers can now meet, experience and explorer HANA by accessing the website, www.HNBAssurance.com.

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02

Oct

HNB Assurance Sales Force Shines at Life Industry Sales Competition

HNB Assurance PLC (HNBA) recorded outstanding success of its sales team at the Life Industry Sales Competition held during the NAFLIA Conference, where the Company secured eleven prestigious accolades across both the Advisor Channel and the Partnership Channel. Demonstrating exceptional performance and commitment, the winners from HNBA delivered outstanding performances at a national level, showcasing the strength of the organizationThe accolades spanned a diverse range of categories including Fast Starters, Advisors, Supervisors and Bancassurance Officers, reflecting the collective strength and capability of HNBA’s sales force.Among the winners, Ms. Gammeda Liyanage Deepa Shamalie was recognized as Best Advisor – Silver, while Mr. Anjula Prasath Thilakarathne earned the Best Advisor – Bronze award. In the Bancassurance category, Ms. Dinushika Ratnayake was awarded Best Bancassurance Officer – Silver, and Mr. J. I. M. Fernando secured the Best Bancassurance Officer – Bronze.In the supervisory categories, Mr. P. J. K. K. Jayarathne distinguished himself by winning the Best Supervisor – Gold, while Mr. Alan Baker, Regional Partnership Head – Northern Region, was honored with the Best Supervisor – Bronze award.HNBA’s Bancassurance Fast Starters also made their mark at a national level, with Ms. V. Kirushalini achieving Gold, Ms. Lakmali Pusalle securing Silver, and Ms. Thilini Lakmali being recognized with Bronze.In the Advisor Fast Starter category, Ms. Bhagya Sewwandi triumphed with the Gold Award, while Ms. Anoma Kumari followed with the Silver Award, completing a remarkable sweep across the board.This remarkable accomplishment is a testament to the success of HNB Assurance’s sales force, whose consistent efforts continue to uplift the Company’s standing in the insurance industry. The recognition gained at the Life Industry Sales Competition not only celebrates individual achievement but also underscores the organization’s commitment to nurturing talent and driving excellence across all levels of its operations.

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19

Sep

HNB Assurance Wins Silver at Dragons of Sri Lanka 2025 Awards

Breaking boundaries in brand storytelling, HNB Assurance proudly bagged a Silver at the Dragons of Sri Lanka 2025 Awards for its Virtual Avurudu Village campaign under the Digital Category. This innovative initiative redefined how traditions can meet technology, turning a beloved cultural festival into an immersive digital experience that struck a chord with a new generation of audiences.Commenting on this achievement, Lasitha Wimalarathne, Executive Director / CEO of HNB Assurance, stated, “We are very pleased to receive this Silver Dragon for our Virtual Avurudu Village campaign. At HNB Assurance, we believe in constantly exploring new and innovative ways to connect with people and this campaign was a perfect example of that. By reimagining a traditional celebration in a virtual format, we were able to create an engaging experience that resonated strongly with both younger and wider audiences. My sincere thanks and heartfelt congratulations to all the teams involved in designing and delivering this campaign.”Sharing his thoughts, Dinesh Yogaratnam, Chief Marketing and Customer Experience Officer/ General Manager of HNB Assurance, added, “Winning a Silver Dragon this year reinforces the importance of evolving our communication strategies to keep pace with consumer trends. With Virtual Avurudu Village, we not only embraced innovation but also stayed true to our cultural roots by bringing Avurudu festivities to a digital platform. This enabled us to create a unique blend of tradition and technology, opening the door to new audiences while strengthening brand affinity. I’d also like to extend my gratitude to our digital partner, Kites Global, for their contribution in bringing this idea to life.”

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