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HNBA News

HNBA Salutes its Champs at the Annual Sales Convention

HNBA Assurance PLC (HNBA)     felicitated     themaestrosof theAdvisor Force    at    the    recently held Annual Sales Convention. The 13thSales Convention of HNBA   was   held   attheCitrusHotel, Waskaduwa. This nightof celebrationwas graced  by  the  presence  ofChairperson  of  HNBA  and  its  fully  owned  subsidiary,HNB General Insurance Limited (HNBGI), Mrs. Rose Cooray as Chief Guest,Members ofthe Board  of  Directors  of  HNBA  together  with  the  Management  of  HNBA  and  HNBGI.  The theme of the night highlighted the MayanCivilization, depictingbravery, strengthand innovativenessof the Advisor Channel and the Company. Sharing  her  thoughts,  Chairperson  of  HNBA  &  HNBGI  Mrs.  Cooray  stated “this star-studdednight celebratesthe  extraordinary  performance  of our  Advisor  Force.  The Advisor Force has proven to bethe backbone of the insuranceindustry and has played a pivotal role inbringing the Company where it is today. I‟m extremely pleased on the performance of our Advisor Forcedelivered during 2017andhonored to witness their great achievements”. Managing  Director/CEO  of  HNBA  and  HNBGI  Mr.  Deepthi  Lokuarachchi,  shared  his thoughts stating, “tonightwe laud and honor  the  go-getters  of  our  AdvisorForcefor their  commitment,  dedication  and  more  importantly  for  their  significant  contribution towards  business  growth.  The  Advisor  Force  generates  a  Gross  Written  Premium (GWP) accounting for 70% of the total GWP and over the years, the Advisor Forcehas
immensely contributedto   the   success   of   the   Companyby   capturing   growth opportunities as well as intrailblazing andseizing potentialmarket segments”. Speaking  at  the  event,  Chief  Operating  Officer  of  HNBA,  Mr.  Prasantha  Fernando stated “tonight  we  celebrate and  pay  tribute  to our Advisor  Forcewhichhas  shown relentless  passion  towards  the  business  by  striving  for  excellence  and  growing  the businessdespitestiff competition  in the  industry.And I‟m surethatwiththesegreatachievements our  Advisorswill  continue  to  growas  the  business  continues  to  reach new heightsin its journey”. Chief  Business  Officer  of  HNBA  Mr.  Ivan  Nicholas  thanked  the  Advisor  Force  stating, “We‟re extremely proud of what ourAdvisor  Force  has  achievedover  the  yearsand we‟re grateful  for  the  sheer  enthusiasm, commitmentand the winning  spiritof  our Advisor Forcein growing the business. Our Advisors with no doubt exemplifies to the true valuesof  anobleLife  InsuranceAdvisor and we‟re sure that  the  Advisor  Force will   continue   to   yield   extraordinary   results   by   setting   new   benchmarks   in   the industry”. The   13thSales   Convention   of   HNBA   felicitated   227top-notchAdvisors   under categories  of  Bronze,  Silver,  Gold  and  SuperGold  including awardsfor  the  Best Service  Center,  Best  Zonal  Manager,  Best  Cluster  Manager,  Best  Regional  Office Manager and Million Dollar Round Table  (MDRT)  qualifierswere also recognized  at the  event. The most esteemed awardof  the  night„the  Best Sales Person of  the  Year‟ was awarded to Mr. R. E. S. Liyanage.

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27

May

HNB Assurance Clinches Fifth Consecutive Win as Sri Lanka’s Best Life Bancassurance Provider

HNB Assurance PLC (HNBA) has once again reaffirmed its industry leadership in Bancassurance by securing the title of "Best Life Bancassurance Provider in Sri Lanka" for the fifth consecutive year, awarded by the prestigious Global Banking and Finance Review – UK. Mr. Lasitha Wimalaratne, Chief Executive Officer of HNB Assurance, expressed his thoughts on this milestone, stating, “Being named the Best Life Bancassurance Provider in Sri Lanka for the fifth year in a row is not just an honor, it is a reflection of the enduring partnerships we have built especially with our parent company Hatton National Bank along with the passion of our teams. This accolade speaks volumes of our consistent efforts to elevate standards in bancassurance. Our teams continue to innovate, collaborate and break boundaries to deliver meaningful solutions to our customers. I’d like to extend my sincere thanks to the management of Hatton National Bank and our other partners for their continued guidance and support.”Highlighting the pivotal role of the Partnership Channel, Mr. Wimalaratne further added,“As we accelerate towards our goal of capturing a 10% market share, the Partnership Channel remains central to our growth strategy. Congratulations to the teams involved, I am immensely proud of what we have accomplished and am excited about the journey ahead.”Mr. Supun Dias, Senior Vice President - Network Management at Hatton National Bank, congratulated the team at HNBA, stating, “To witness HNBA win this prestigious title for five consecutive years is truly inspiring. It is a testament to the strength and synergy of our long-standing partnership. As a Group, we are committed to driving innovation and delivering superior value to our clients. Congratulations to HNBA and everyone involved in achieving this exceptional feat.”Also sharing his thoughts, Mr. Sanesh Fernando, Chief Business Officer – Partnerships at HNB Assurance, remarked, “This milestone is the direct result of the dedication our teams and tireless efforts they have made to deliver value to our policyholders. The Partnerships team at HNBA, together with our banking partners, especially Hatton National Bank, have been instrumental in shaping this success story. I’d like to extend my sincere appreciation to the HNB Branch Management, HNB Bank Network Management along our valued customers for their trust placed on us. This fifth win reinforces our drive to deliver excellence and as we move forward we will continue to strive to reach even greater heights.

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27

May

HNB Assurance Expands Presence in the North with New Branch in Jaffna

Strengthening its footprint across Sri Lanka, HNB Assurance PLC officially opened its newest branch in Jaffna, located at No. 521, Point Pedro Road, Nallur. With this addition, the company now operates 11 branches in the North emphasizing the company’s ongoing efforts to bring its life insurance solutions closer to communities in the Northern Province, making protection and financial planning more accessible than ever before. The new Jaffna branch will serve as a hub for customers in the region, delivering personalized insurance services with the hallmark trust, care and professionalism the company is known for.Speaking at the branch opening, Mr. Lasitha Wimalarathne, Chief Executive Officer of HNB Assurance PLC, stated, “We are indeed excited to further strengthen our footprint in the Northern Province with the opening of this new branch in Jaffna. With multiple touchpoints already established in the region, our growing presence allows us to better serve the evolving needs of our customers and create even closer relationships with the communities we operate in. We remain dedicated to being a trusted partner in their journey towards a more secure and resilient future.”Sharing similar sentiments, Mr. Harindra Ramasinghe, Chief Business Officer – Advisor Distribution Channel of HNB Assurance PLC, commented, “With the opening of our newest branch in Jaffna, we now operate over 70 physical branches across the island and with this new branch opening we have reaffirmed our belief in the strategic importance of the Northern Province to our growth journey. We have always recognized Jaffna as a key region with immense potential and we are proud to strengthen our connection with its people. My sincere thanks to the Distribution Management team and all the other support teams for their efforts in helping us open this branch.”The newly inaugurated Jaffna branch is now open to serve customers from Monday to Friday, offering expert guidance and tailored life insurance solutions to meet diverse needs.

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27

May

HNB Assurance Launches 24-Hour Call Center to Enhance Customer Experience

In an effort to demonstrate its continued commitment to exceptional service and customer convenience, HNB Assurance PLC (HNBA) has launched a 24-hour call center, enabling policyholders to connect with the company on all matters related to customer service at any time, from anywhere using the short code 1301. While customer service support is now available 24/7, hospitalization claims-related services will continue to be handled as per the specific instructions issued to the policyholder at the time of obtaining a policy.HNB Assurance has experienced consistent growth, recording an impressive average growth rate of 26% over the past four years. The company’s momentum and customer-centric focus have paved the way for initiatives such as the 24-hour call center, designed to strengthen policyholder engagement and ensure seamless service delivery.“Exceptional customer service is not just a value we uphold; it is a critical pillar of our strategy to achieve a 10% market share by 2026” said Lasitha Wimalarathne, Chief Executive Officer of HNB Assurance. “Making our call center available 24 hours a day, 365 days of the year, ensures our policyholders are supported when they need us most, reinforcing the trust they place in us every day. Additionally, our significant investments in digital transformation to make interactions of our policyholders with us seamless, to initiatives like this, all aim at delivering our broader mission to continuously enhance our customer experience”. Speaking further he went on to add “as an industry, as we push towards greater insurance penetration, it is important that players do everything in their power to foster greater levels of confidence and convenience to the customer”.Earlier this year, HNB Assurance also unveiled a dedicated Customer Service Centre, a thoughtfully curated space designed to create personalized and streamlined interactions. Together with the 24-hour call center, HNB Assurance continues to reimagine and elevate every aspect of the customer journey.“Our newly enhanced 24-hour call center operation and the upgraded Customer Service Centre we opened earlier this year are all part of our ongoing efforts to elevate and refine every touchpoint so as to offer a superlative customer experience that truly differentiates us from the competetion,” added Dinesh Yogaratnam, Chief Marketing and Customer Experience Officer / General Manager of HNB Assurance. “We recognize that as a company we offer something that is intangible, protection, trust and peace of mind and for that, we need to be with our customers at all times. Hence, these initiatives are not standalone, they are integral to how we plan to grow, not just in size but in the value and care we offer to every policyholder.”

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