HNB Assurance PLC (HNBA) announced the launch of another revolutionary product to its product portfolio recently. HNBA Araksha, aLife Insurance product which focuses purely on the protection element,providinga range of benefits to safeguard the family of the Life Assured when uncertainty strikes. Sharing his views on the importance of protection based products in our market, Managing Director/CEO of HNBA and its fully owned subsidiary HNB General Insurance Limited (HNBGI),Mr. Deepthi Lokuarachchi stated “In today’s fast-paced world individuals’ face unforeseen tragediesthatleavestheir families and loved ones exposed to tremendous emotional stress coupled withfinancial burden.It is in theirbest interest to take sufficientmeasures to facesuchuncertaintiesassociated with life. We often cannot do this ourselves and that’s whereLife Insurance comes into play to easeour loved ones of the burden of financial stress.HNBA Araksha is our way of helping individualsin the very act of protectingthemselves as well astheir loved ones”. Mr. Lokuarachchi further added,“The Management of HNBA has put in great efforts to develop a product which purely focuses on the protection aspect of the Policyholder and HNBA Araksha is a product developed with the expertise of a team of professionals with a thorough understanding of the behavioral and psychological aspects of our community. The product has been developed upon the analysis of current market trends, the real need of our community and the existing gaps in fulfilling the insurance needs of the community. And we strongly believe that a product of this nature would empower families to strike through, even during times of uncertainties”. Sharing views on the product attributes, Chief Operating Officer of HNBA Mr. Prasantha Fernando stated “HNBA Arakshaoffers a range of special benefits. The product offers a minimum lump-sum of LKR 5 MN and amonthly incomebetweenLKR25,000.00 -200,000.00for a maximumperiodof 10 years to the family upon the demise of the life assured. In addition to these main features, customers could opt fora number of additional covers such as Critical Illness, Medical Reimbursement and Total Permanent Disabilitycovers.Furthermore,an extension ofCritical Illness and Medical Reimbursement covers could also be obtained for spouse and children,subject to conditions. This product could be obtained through our Advisors and Bancassurance Officers who are well-versed in assessing and providing the best Life Insurance solutions to fulfill one’s protection needs”.
Feb
HNB Assurance PLC entered a strategic partnership between its Partnerships Channel’s training arm, Life Campus and the Sri Lanka Institute of Marketing (SLIM), marking a significant commitment to professional excellence and transformational learning.The Partnerships Channel at HNB Assurance has been rapidly expanding, positioning itself as a key driver of HNB Assurance’s business growth. With an increasing number of partnerships and a dynamic team dedicated to offering tailored insurance solutions, the need for continuous learning and professional development has never been greater. Recognizing this, the Life Campus was established as a dedicated training hub to equip the Partnerships Channel team including Bancassurance officers and other sales and management staff with the knowledge, skills and industry insights required to excel within its competitive market.This affiliation will offer specialized training programs, workshops and courses tailored to hone skills in sales, customer engagement and marketing, ensuring that HNB Assurance’s Partnership team is at the forefront of industry best practices.This initiative is part of HNB Assurance’s broader commitment to continuous professional development and by integrating the National Body for Marketing, SLIM’s robust training framework into Life Campus, the company is ensuring that its team remains agile, forward-thinking and ready to capitalize on emerging opportunities.
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HNB Assurance PLC has recently relocated its Customer Service Centre to a new, improved location to engage and provide enhanced services, ensuring greater accessibility and seamless customer experience to its valued policyholders.The newly enhanced Customer Service Centre is designed to offer an excellent experience, featuring state of the art facilities and enhanced accessibility. This move aligns with HNB Assurance’s vision to continuously improve its customer engagement, ensuring a superior experience for policyholders and stakeholders alike.Commenting on the opening of the new Customer Service Centre, Mr. Lasitha Wimalaratne, CEO of HNB Assurance PLC, stated, “Customer satisfaction remains at the heart of our business. With this new and improved location, we aim to elevate our service standards by offering a more personalized and convenient experience for our customers.”Echoing similar sentiments, Mr. Dinesh Yogaratnam, Chief Marketing and Customer Experience Officer at HNB Assurance, added, “The move to a new location is a strategic decision to ensure that our customers receive the best possible service. This upgraded centre is equipped with modernized facilities and an inviting atmosphere to create a seamless and hassle-free experience for all who walk through our doors.”HNB Assurance invites all customers to visit the new centre and experience the enhanced service firsthand at No. 46/5 1/1, 1st Floor, Robert Senanayaka Building, Nawam Mawatha, Colombo 02.
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HNB Assurance recently concluded its much anticipated Partnership Life 2025 event, a gathering dedicated to recognizing the exceptional contributions of its Partnership Channel in 2024, while outlining its vision for 2025. Last year, the Partnership Channel reached unprecedented heights, achieving a Gross Written Premium (GWP) of over LKR 6.5 billion, a remarkable 31% year-on-year growth. The channel's New Business Premium (NBP) surpassed LKR 1.4 billion, reflecting a stellar 39% increase compared to the previous year.Speaking at the forum Mr. Lasitha Wimalaratne, CEO of HNB Assurance, remarked, "Having witnessed our journey over the past few years and reflecting on our achievements from last year, I can confidently say that we have the strongest or the best Bancassurance channel in the country. As we set our goals for the year ahead, I want to emphasize that our success is built on this incredible team’s dedication, expertise along with the strong support and commitment of our partners. As a company, while we aggressively drive growth, we have also strengthened our processes and infrastructure to enhance efficiency and better support each of you. With this strong foundation, I am confident that we can fully capitalize on the momentum and potential while together, through our collective efforts, we will reach even greater heights this year.""Partnership Life 2025 is more than just a celebration, it is a reflection that encapsulates not only the professional journey of our team but supports the well-being of their entire life, hence the name Partnership ‘Life’," said Mr. Sanesh Fernando, Chief Business Officer – Partnership Business. “Looking back on the past year, I’m proud to say it was an exceptional one for us, marked by growth across nearly every area of our business. What stands out most is the outstanding achievement of 135 MDRT qualifiers, including 22 COTs and 3 TOTs, which is a testament to the talent and caliber of our team. I must also convey my heartfelt thank you to Hatton National Bank, our other partner banks and broker network for their support. These partnerships are what continues to drive our shared journey towards excellence,” Mr. Fernando added.
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