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HNBA News

Araksha, a Pure Protection Preposition from HNB Assurance

HNB  Assurance  PLC  (HNBA)  announced  the  launch  of  another  revolutionary  product to  its  product  portfolio  recently.  HNBA  Araksha,  aLife  Insurance product  which focuses  purely on the protection element,providinga  range of benefits  to  safeguard the family of the Life Assured when uncertainty strikes. Sharing  his  views  on  the  importance  of  protection based products in our market, Managing Director/CEO of HNBA and its fully owned subsidiary HNB  General  Insurance  Limited  (HNBGI),Mr.  Deepthi Lokuarachchi  stated  “In  today’s  fast-paced   world individuals’  face  unforeseen  tragediesthatleavestheir families and loved ones exposed to tremendous emotional  stress coupled  withfinancial  burden.It  is in theirbest interest to take sufficientmeasures to facesuchuncertaintiesassociated with life. We often cannot do this ourselves and that’s whereLife  Insurance  comes into play to easeour loved ones of the burden of financial stress.HNBA Araksha is our way  of  helping  individualsin  the  very  act  of  protectingthemselves  as  well  astheir loved ones”. Mr. Lokuarachchi further added,“The Management of HNBA has put in great efforts to develop a  product which purely  focuses  on the  protection aspect of  the  Policyholder and   HNBA   Araksha   is   a   product   developed   with   the   expertise   of   a   team   of professionals  with  a  thorough  understanding  of  the  behavioral  and  psychological aspects  of  our  community.  The  product  has  been  developed  upon  the  analysis  of current  market  trends,  the  real  need  of  our  community  and  the  existing  gaps  in fulfilling  the  insurance  needs  of  the  community.  And  we  strongly  believe  that  a product of this nature would empower families to strike through, even during times of uncertainties”. Sharing   views   on   the   product   attributes,   Chief Operating  Officer  of  HNBA  Mr.  Prasantha  Fernando stated  “HNBA   Arakshaoffers   a   range   of   special benefits. The  product  offers  a  minimum  lump-sum of LKR  5  MN  and  amonthly  incomebetweenLKR25,000.00 -200,000.00for  a  maximumperiodof  10 years   to   the   family   upon   the   demise   of   the   life assured.    In    addition    to    these    main    features, customers   could   opt   fora   number   of   additional covers   such   as   Critical Illness,   Medical   Reimbursement   and   Total   Permanent Disabilitycovers.Furthermore,an    extension    ofCritical    Illness    and    Medical Reimbursement  covers  could also  be  obtained  for  spouse  and children,subject  to conditions.  This  product  could  be  obtained  through  our  Advisors  and  Bancassurance Officers  who are  well-versed  in  assessing  and  providing  the  best  Life  Insurance solutions to fulfill one’s protection needs”.

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11

Feb

HNB Assurance Life Campus Partners with Sri Lanka Institute of Marketing to Elevate Training

HNB Assurance PLC entered a strategic partnership between its Partnerships Channel’s training arm, Life Campus and the Sri Lanka Institute of Marketing (SLIM), marking a significant commitment to professional excellence and transformational learning.The Partnerships Channel at HNB Assurance has been rapidly expanding, positioning itself as a key driver of HNB Assurance’s business growth. With an increasing number of partnerships and a dynamic team dedicated to offering tailored insurance solutions, the need for continuous learning and professional development has never been greater. Recognizing this, the Life Campus was established as a dedicated training hub to equip the Partnerships Channel team including Bancassurance officers and other sales and management staff with the knowledge, skills and industry insights required to excel within its competitive market.This affiliation will offer specialized training programs, workshops and courses tailored to hone skills in sales, customer engagement and marketing, ensuring that HNB Assurance’s Partnership team is at the forefront of industry best practices.This initiative is part of HNB Assurance’s broader commitment to continuous professional development and by integrating the National Body for Marketing, SLIM’s robust training framework into Life Campus, the company is ensuring that its team remains agile, forward-thinking and ready to capitalize on emerging opportunities.

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06

Feb

HNB Assurance Unveils New Customer Service Centre

HNB Assurance PLC has recently relocated its Customer Service Centre to a new, improved location to engage and provide enhanced services, ensuring greater accessibility and seamless customer experience to its valued policyholders.The newly enhanced Customer Service Centre is designed to offer an excellent experience, featuring state of the art facilities and enhanced accessibility. This move aligns with HNB Assurance’s vision to continuously improve its customer engagement, ensuring a superior experience for policyholders and stakeholders alike.Commenting on the opening of the new Customer Service Centre, Mr. Lasitha Wimalaratne, CEO of HNB Assurance PLC, stated, “Customer satisfaction remains at the heart of our business. With this new and improved location, we aim to elevate our service standards by offering a more personalized and convenient experience for our customers.”Echoing similar sentiments, Mr. Dinesh Yogaratnam, Chief Marketing and Customer Experience Officer at HNB Assurance, added, “The move to a new location is a strategic decision to ensure that our customers receive the best possible service. This upgraded centre is equipped with modernized facilities and an inviting atmosphere to create a seamless and hassle-free experience for all who walk through our doors.”HNB Assurance invites all customers to visit the new centre and experience the enhanced service firsthand at No. 46/5 1/1, 1st Floor, Robert Senanayaka Building, Nawam Mawatha, Colombo 02.

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31

Jan

HNB Assurance Partnership Channel sets the stage for 2025 at Partnership Life

HNB Assurance recently concluded its much anticipated Partnership Life 2025 event, a gathering dedicated to recognizing the exceptional contributions of its Partnership Channel in 2024, while outlining its vision for 2025. Last year, the Partnership Channel reached unprecedented heights, achieving a Gross Written Premium (GWP) of over LKR 6.5 billion, a remarkable 31% year-on-year growth. The channel's New Business Premium (NBP) surpassed LKR 1.4 billion, reflecting a stellar 39% increase compared to the previous year.Speaking at the forum Mr. Lasitha Wimalaratne, CEO of HNB Assurance, remarked, "Having witnessed our journey over the past few years and reflecting on our achievements from last year, I can confidently say that we have the strongest or the best Bancassurance channel in the country. As we set our goals for the year ahead, I want to emphasize that our success is built on this incredible team’s dedication, expertise along with the strong support and commitment of our partners. As a company, while we aggressively drive growth, we have also strengthened our processes and infrastructure to enhance efficiency and better support each of you. With this strong foundation, I am confident that we can fully capitalize on the momentum and potential while together, through our collective efforts, we will reach even greater heights this year.""Partnership Life 2025 is more than just a celebration, it is a reflection that encapsulates not only the professional journey of our team but supports the well-being of their entire life, hence the name Partnership ‘Life’," said Mr. Sanesh Fernando, Chief Business Officer – Partnership Business. “Looking back on the past year, I’m proud to say it was an exceptional one for us, marked by growth across nearly every area of our business. What stands out most is the outstanding achievement of 135 MDRT qualifiers, including 22 COTs and 3 TOTs, which is a testament to the talent and caliber of our team. I must also convey my heartfelt thank you to Hatton National Bank, our other partner banks and broker network for their support. These partnerships are what continues to drive our shared journey towards excellence,” Mr. Fernando added.

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