HNB Assurance PLC (HNBA) announced the launch of another revolutionary product to its product portfolio recently. HNBA Araksha, aLife Insurance product which focuses purely on the protection element,providinga range of benefits to safeguard the family of the Life Assured when uncertainty strikes. Sharing his views on the importance of protection based products in our market, Managing Director/CEO of HNBA and its fully owned subsidiary HNB General Insurance Limited (HNBGI),Mr. Deepthi Lokuarachchi stated “In today’s fast-paced world individuals’ face unforeseen tragediesthatleavestheir families and loved ones exposed to tremendous emotional stress coupled withfinancial burden.It is in theirbest interest to take sufficientmeasures to facesuchuncertaintiesassociated with life. We often cannot do this ourselves and that’s whereLife Insurance comes into play to easeour loved ones of the burden of financial stress.HNBA Araksha is our way of helping individualsin the very act of protectingthemselves as well astheir loved ones”. Mr. Lokuarachchi further added,“The Management of HNBA has put in great efforts to develop a product which purely focuses on the protection aspect of the Policyholder and HNBA Araksha is a product developed with the expertise of a team of professionals with a thorough understanding of the behavioral and psychological aspects of our community. The product has been developed upon the analysis of current market trends, the real need of our community and the existing gaps in fulfilling the insurance needs of the community. And we strongly believe that a product of this nature would empower families to strike through, even during times of uncertainties”. Sharing views on the product attributes, Chief Operating Officer of HNBA Mr. Prasantha Fernando stated “HNBA Arakshaoffers a range of special benefits. The product offers a minimum lump-sum of LKR 5 MN and amonthly incomebetweenLKR25,000.00 -200,000.00for a maximumperiodof 10 years to the family upon the demise of the life assured. In addition to these main features, customers could opt fora number of additional covers such as Critical Illness, Medical Reimbursement and Total Permanent Disabilitycovers.Furthermore,an extension ofCritical Illness and Medical Reimbursement covers could also be obtained for spouse and children,subject to conditions. This product could be obtained through our Advisors and Bancassurance Officers who are well-versed in assessing and providing the best Life Insurance solutions to fulfill one’s protection needs”.
Nov
HNB Assurance PLC (HNBA) and HNB General Insurance Limited (HNBGI) have both been reaffirmed by Fitch Ratings with an ‘A-(lka)’ rating indicating an outlook which is stable, signaling confidence in the companies’ financial health and future growth potential.Fitch highlighted that HNBA and HNBGI have strengthened their investment portfolios and maintained healthy liquidity as the Sri Lankan economy recovered. A major part of their investments is in government securities, term deposits and corporate bonds, making them well-poised to venture forward.Sharing his thoughts, HNBA’s CEO, Lasitha Wimalaratne, commented, “Even though we’ve faced many challenges recently, we remained focused on building a steady and sustainable business while putting our customer’s interests at the heart of everything we do. By effectively managing the factors within our control, we successfully strengthened our position, which includes growing our advisor network, enhancing our bancassurance partnerships and being innovative with our product offering. These efforts have enabled us to grow faster than the industry average, showcasing the strength and adaptability of our approach. This reaffirmed rating is not just a measure of our financial stability, it is also a strong endorsement of the trust our policyholders have in us. As we move forward, we do so with renewed confidence, ensuring our customers can rely on us for stability and support.”According to Fitch, HNBGI continued to expand its non-motor segments and implemented enhanced claim management systems to better manage its position. This has led to lowered claims ratios and an improvement in HNBGI’s underwriting profitability in the first half of 2024.“Expanding beyond motor insurance has helped us remain resilient in an unpredictable and challenging market” stated, Sithumina Jayasundara, CEO of HNBGI. “By diversifying our portfolio, we are better equipped to meet the evolving needs of our customers, which has led us to achieve a balance between our motor and non-motor segments. This balance has been key to our growth strategy, helping us reach new customer segments and reduce reliance on a single line of business. Further, our investments in technology and innovative systems that streamline claims management, enhance customer service and improve overall efficiency have allowed us to develop and deliver tailored solutions to our customers more quickly."The Group’s CFO, Punsirini Perera, stated, “This rating highlights our disciplined approach to managing finances and strengthening our capital, which gives a reassurance to our policyholders that we are well-prepared for the future. Both HNBA and HNBGI maintain strong Risk-Based Capital levels that exceed regulatory requirements and our close association with our parent company, Hatton National Bank, one of Sri Lanka’s leading banks, has helped us amplify our reach and influence in the market, positioning us uniquely to offer greater security and peace of mind to our customers.”
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HNB Assurance PLC continued their efforts to uplift the lives of communities across Sri Lanka through its Corporate Social Responsibility (CSR) initiatives anchored on three fundamental pillars: Health Protection, Environmental Protection and Education Protection. As part of its ongoing efforts, HNB Assurance recently inaugurated two clean drinking water projects and celebrated Children's Day at a local school, making a lasting impact on the lives of children while putting a smile on their faces.Under the Health Protection Pillar, which focuses on enhancing the overall health and wellbeing of communities, HNB Assurance introduced clean drinking water systems at A/Elapathawewa Vidyalaya, Kalawediulpatha, Kebithogollewa, and T/Irakkandi Sinhala Vidyalaya, Nilaweli, Trincomalee. These initiatives address the critical need for access to safe water, which directly impacts physical, mental and social wellbeing.Commenting on the completion of these projects, Mr. Lasitha Wimalarathne, CEO of HNB Assurance, stated, “Health is the foundation of any thriving community especially the wellbeing of our children. Our responsibility extends beyond providing insurance and we are dedicated to ensuring that our future generations grow up in an environment that supports their health, safety and overall wellbeing. These water projects and engagements we have with local schools are a testament to our attempt of creating a better tomorrow.”In addition to the water projects, HNB Assurance celebrated Children’s Day with great enthusiasm at CP/HT/Homagama Vidyalaya, Ginigathhena, creating a day filled with joy and excitement. The event was marked by laughter and fun activities, offering students a memorable experience that highlighted the importance of education, exposure and engagement in childhood development.Reflecting on the success of the event and water projects completed, Mr. Dinesh Yogaratnam, Chief Marketing and Experience Officer / General Manager, opined, “Seeing the bright smiles on these children's faces is incredibly rewarding. At HNB Assurance, we believe in nurturing the potential of young minds. Celebrating their special day with them brings us immense joy and reinforces our commitment to making a difference, not only through our insurance solutions but also through the meaningful connections we build with the communities we serve. In terms of providing access to clean drinking water, I’m happy to note that we have completed 69 successful clean water drinking projects thus far and we wish to continue our efforts in the years to come have noticed the positive impact they make.”
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HNB Assurance celebrated Customer Service Week 2024 with a series of events that spanned from October 7th to 11th, celebrating the dedication and service of its customer-facing teams. This year's theme, Above and Beyond, perfectly captured the essence of HNB Assurance’s commitment to exceeding customer expectations and reinforcing its customer-centric approach.Throughout the week, the company organized interactive activities, workshops and appreciation events, all aimed at recognizing and empowering those who are at the frontlines of servicing policyholders. The celebrations highlighted the pivotal role that the customer experience plays in delivering on HNB Assurance’s promise of protection and care to its valued customers.CEO of HNB Assurance, Mr. Lasitha Wimalarathne, speaking at the Customer Service launch event, stated, “Customer Service Week is a special time for us to pause and acknowledge the incredible efforts of our team, who embody the spirit of going ‘above and beyond’ every day. At HNB Assurance, we believe in not just providing insurance but in offering a promise which is a commitment to being there for our customers when they need us the most. This week is about celebrating that commitment and recognizing the passion and dedication of those who make this happen.”HNB Assurance's commitment to customer service goes beyond traditional interactions. With a strong focus on continuous improvement, the company invests heavily in technology, training and innovations to ensure its customer experience team is empowered to handle every need with precision and care. “At HNB Assurance, we believe we don’t just offer insurance, but an intangible promise to our customers, which requires trust and exceptional service making sure we are there when they need us the most. Having understood this we have invested over LKR 1 billion to streamline and introduce new systems that allow our customers to seamlessly connect with us, ensuring a smoother and more efficient experience.” added, Mr. Wimalaratne. Chief Marketing and Customer Experience Officer / General Manager of HNB Assurance, Mr. Dinesh Yogaratnam, emphasized on the importance of the week, stating, “Customer centricity is no longer a ‘good to have,’ but a must-have in today’s competitive landscape. It’s the driving force behind our ability to deliver exceptional service, building lasting relationships and fulfilling the promises we make to our policyholders. In this regard, our service teams play an essential role in delivering on the promises we make to our policyholders, ensuring that they feel secure and valued. This week is about celebrating them and also empowering them to continue their journey of offering world-class service with a personal touch. My sincere thanks to all our teams for going ‘above and beyond’ making this possible”
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