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HNBA crowns their Top Performers at the Sales Convention 2021

HNB Assurance PLC (HNBA) held its most eagerly anticipated night in the Company’s event calendar recently at Hilton Colombo. The event felicitated the top performers of the Sales Force for their outstanding and remarkable achievements recorded during the year 2021. The event was graced by Mrs. Rose Cooray as Chief Guest, the Board of Directors of HNBA as well as the Management of both HNBA and its fully owned subsidiary HNB General Insurance Limited (HNBGI).

Expressing her thoughts on the day of celebration, Chairperson of HNBA and HNBGI - Mrs. Rose Cooray stated that “Tonight is a night of celebration of your remarkable and outstanding performance, reflected as both individuals and as teams. This convention will distinguish itself by virtue of the fact that, we honour and applaud your commitment and perseverance despite one of the toughest times we had to face in our lifetime. The tenacity that the sales force has displayed during these most challenging of economic conditions is quite exemplary.” Highlighting the key performance metrics HNBA has portraited during the year 2021, Ms. Cooray further stated that “The achievements that we have recorded during 2021 with an impressive growth momentum of 29% in terms of GWP is in no small measure due to the contribution from the sales force. I am indeed delighted by the achievements of HNBA Advisor Channel and have no doubt that even greater things will be forthcoming as the company moves ahead into the future infused with cutting edge technology and have at its disposal the best products in the market. I can assure confidently that we will be able to strive to new heights in this journey as one team.”

Reflecting on the outstanding performances of HNBA Sales Force, Chief Executive Officer of HNBA Mr. Lasitha Wimalaratne stated that “The devotion of each individual advisor which collectively upscales the overall performance of the Advisor channel is quite impressive, and it has clearly reflected on our business achievements during 2021. The synergy between each member of the  Advisor Channel has grown the company through the years to the stature and stability that it has achieved to date. Despite the most fluid and challenging market conditions, our Sales Force has proven once again that they are a group of talented professionals who can go for gold and mark a name for themselves. Furthermore, Mr. Lasitha also added “Tonight is dedicated for you to reflect on and celebrate your achievements and to further fine-tune it during the years to come. As a company which strives in delivering the best service to the customers, assuring them that they are provided with a Life Insurance solution to best satisfy their needs has always been possible as a result of the high quality, professional standards of our own Sales Force. I firmly believe that these achievements celebrated tonight will prove to be the starting block of greater things to come cascading into the future as we are poised to grow from strength to strength”

Chief Business Officer/ General Manager - Advisor Distribution Channel of HNBA, Mr. Harindra Ramasinghe expressed his views stating, “The impressive strength of the Salesforce of HNBA has clearly reflected in the financial achievements gained during 2021. The Advisor Channel of HNBA has made an indelible mark for itself as being a force to be reckoned with, seizing new market segments across the island and continually growing its footprint. Effective recruitment campaigns launched across the country has contributed immensely towards the highly professional and performance driven salesforce of HNBA. The Channel has grown from strength to strength from achievements pertaining to both local and global spectrums. I am confident that my salesforce to march onwards conquering every hurdle thrown their way to go on to prove their mettle.”

The HNBA Sales Convention honored 246 Advisors under categories of Bronze, Silver, Gold, Super Gold and Grand Awards. Amongst those golden trophies were the accolades for the Best Service Center, Best Zonal Manager, Best Cluster Manager, Best Regional Office Manager and awards for 71 MDRT qualifiers. The pinnacle award of the night for ‘Best Sales Advisor’ was awarded to Ms. Shamali Liyanage.

HNB Assurance PLC (HNBA) is a leading Life Insurance Company in Sri Lanka with a network of 64 branches. HNBA has been assigned a rating of ‘A+’ (lka) by Fitch Ratings Lanka for 'National Insurer Financial Strength Rating'. Following the introduction of the segregation rules by the Insurance Regulator, HNB General Insurance Limited (HNBGI) was created and commenced its operations in January 2015; HNBGI continues to specialize in motor, non-motor and Takaful insurance solutions and is a fully owned subsidiary of HNB Assurance PLC. HNB General Insurance has been assigned a 'National Insurer Financial Strength Rating' of ‘A+’ (lka) by Fitch Ratings Lanka Limited. HNBA is rated within the Top 100 brands and Top 100 companies in Sri Lanka by LMD and has won international awards for Brand Excellence, Digital Marketing and HR Excellence including the Great Place To Work® Certification, and won many awards for its Annual Reports at award ceremonies organized by the Institute of Chartered Accountants of Sri Lanka.

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11

Feb

HNB Assurance Life Campus Partners with Sri Lanka Institute of Marketing to Elevate Training

HNB Assurance PLC entered a strategic partnership between its Partnerships Channel’s training arm, Life Campus and the Sri Lanka Institute of Marketing (SLIM), marking a significant commitment to professional excellence and transformational learning.The Partnerships Channel at HNB Assurance has been rapidly expanding, positioning itself as a key driver of HNB Assurance’s business growth. With an increasing number of partnerships and a dynamic team dedicated to offering tailored insurance solutions, the need for continuous learning and professional development has never been greater. Recognizing this, the Life Campus was established as a dedicated training hub to equip the Partnerships Channel team including Bancassurance officers and other sales and management staff with the knowledge, skills and industry insights required to excel within its competitive market.This affiliation will offer specialized training programs, workshops and courses tailored to hone skills in sales, customer engagement and marketing, ensuring that HNB Assurance’s Partnership team is at the forefront of industry best practices.This initiative is part of HNB Assurance’s broader commitment to continuous professional development and by integrating the National Body for Marketing, SLIM’s robust training framework into Life Campus, the company is ensuring that its team remains agile, forward-thinking and ready to capitalize on emerging opportunities.

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06

Feb

HNB Assurance Unveils New Customer Service Centre

HNB Assurance PLC has recently relocated its Customer Service Centre to a new, improved location to engage and provide enhanced services, ensuring greater accessibility and seamless customer experience to its valued policyholders.The newly enhanced Customer Service Centre is designed to offer an excellent experience, featuring state of the art facilities and enhanced accessibility. This move aligns with HNB Assurance’s vision to continuously improve its customer engagement, ensuring a superior experience for policyholders and stakeholders alike.Commenting on the opening of the new Customer Service Centre, Mr. Lasitha Wimalaratne, CEO of HNB Assurance PLC, stated, “Customer satisfaction remains at the heart of our business. With this new and improved location, we aim to elevate our service standards by offering a more personalized and convenient experience for our customers.”Echoing similar sentiments, Mr. Dinesh Yogaratnam, Chief Marketing and Customer Experience Officer at HNB Assurance, added, “The move to a new location is a strategic decision to ensure that our customers receive the best possible service. This upgraded centre is equipped with modernized facilities and an inviting atmosphere to create a seamless and hassle-free experience for all who walk through our doors.”HNB Assurance invites all customers to visit the new centre and experience the enhanced service firsthand at No. 46/5 1/1, 1st Floor, Robert Senanayaka Building, Nawam Mawatha, Colombo 02.

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31

Jan

HNB Assurance Partnership Channel sets the stage for 2025 at Partnership Life

HNB Assurance recently concluded its much anticipated Partnership Life 2025 event, a gathering dedicated to recognizing the exceptional contributions of its Partnership Channel in 2024, while outlining its vision for 2025. Last year, the Partnership Channel reached unprecedented heights, achieving a Gross Written Premium (GWP) of over LKR 6.5 billion, a remarkable 31% year-on-year growth. The channel's New Business Premium (NBP) surpassed LKR 1.4 billion, reflecting a stellar 39% increase compared to the previous year.Speaking at the forum Mr. Lasitha Wimalaratne, CEO of HNB Assurance, remarked, "Having witnessed our journey over the past few years and reflecting on our achievements from last year, I can confidently say that we have the strongest or the best Bancassurance channel in the country. As we set our goals for the year ahead, I want to emphasize that our success is built on this incredible team’s dedication, expertise along with the strong support and commitment of our partners. As a company, while we aggressively drive growth, we have also strengthened our processes and infrastructure to enhance efficiency and better support each of you. With this strong foundation, I am confident that we can fully capitalize on the momentum and potential while together, through our collective efforts, we will reach even greater heights this year.""Partnership Life 2025 is more than just a celebration, it is a reflection that encapsulates not only the professional journey of our team but supports the well-being of their entire life, hence the name Partnership ‘Life’," said Mr. Sanesh Fernando, Chief Business Officer – Partnership Business. “Looking back on the past year, I’m proud to say it was an exceptional one for us, marked by growth across nearly every area of our business. What stands out most is the outstanding achievement of 135 MDRT qualifiers, including 22 COTs and 3 TOTs, which is a testament to the talent and caliber of our team. I must also convey my heartfelt thank you to Hatton National Bank, our other partner banks and broker network for their support. These partnerships are what continues to drive our shared journey towards excellence,” Mr. Fernando added.

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