image

Pay Now

image

eLife

image

Complaints Management

image

Pressroom Details

HNB Assurance Conferred with ‘Best Digital Marketing Insurance Brand - Sri Lanka 2022’ Award

HNB Assurance PLC (HNBA), a leading life insurance service provider in Sri Lanka was awarded the Best Digital Marketing Brand - Insurance in Sri Lanka at GBO Awards 2022 by Global Business Outlook, UK recently. This prestigious title was awarded following a thorough assessment of the brand’s social media and digital assets, campaigns launched across social media platforms and management of social and digital platforms of the Company. Sharing his views, Chief Executive Officer of HNBA, Mr. Lasitha Wimalaratne stated, “HNBA is delighted to be the recipient of this award. During the past couple of years HNBA has launched several bold initiatives and campaigns across its social media channels and this is a testament to the success of all those initiatives. The brand has always been focused on connecting and building relationships with our customers and key stakeholders through emerging channels, and the social and digital assets of the brand have helped us cultivate and manage meaningful relationships with our customers. It is no secret that social media is changing the way we communicate with each other, and digital platforms are powerful tools in today’s marketing context and HNBA has used these tools in a way which it captures and communicates the values of the brand. This achievement would not have become a reality if it were not for the efforts of our digital agency, and I’m truly thankful for the support and commitment that has always been forthcoming from them”.  Commenting on the award, Mr. Dinesh Yogaratnam, Chief Marketing and Customer Experience Officer of HNBA and its fully owned subsidiary, HNB General Insurance Limited (HNBGI) stated, “In today’s ever-connected world, the various social media and digital platforms have become so interconnected and intertwined with one’s day to day life, that the thought of an existence without it becomes preposterous and incomprehensible. As an ever-increasing amount of content fronts the user, the challenge for any marketer is being relevant in a manner that captures one’s attention in order that it will induce engagement with the brand. At HNBA, we follow a simple yet effective approach in managing our social media platforms and that is, being simple, accurate and relevant in everything that we do and say, guided by the overarching direction of the strategic plan of the Company. This approach has helped and taken the brand a long way in the social media marketing arena and the brand will continue to assemble innovative and timely initiatives across social and digital platforms”. Manager - Life Marketing, PR and Digital Media of HNBA & HNBGI, Mr. Shivanka Nawarathne stated. “This tremendous feat is a result of a dedicated team and their unwavering commitment. The team has always remained focused and worked towards a common goal, striving to create a real difference in everything that we create and publish. Social and digital channels of the Company are an integral part of its communication strategy, and the consistent management of these platforms are reflected in all its communication elements. Today more than ever, the usage of social and digital assets of a brand are significant and important for the success of the brand and being relevant to its customers and HNBA has always been able to create a real difference across social media platforms by building a striking and unique identity, and the brand will continue to do so by identifying emerging trends and platforms”. HNB Assurance PLC (HNBA) is a leading Life Insurance Company in Sri Lanka with a network of 64 branches. HNBA is a Life Insurance company with a rating of ‘A+’ (lka) by Fitch Ratings Lanka for 'National Insurer Financial Strength Rating'. Following the introduction of the segregation rules by the Insurance Regulator, HNB General Insurance Limited (HNBGI) was created and commenced its operations in January 2015; HNBGI continues to specialize in motor, non-motor and Takaful insurance solutions and is a fully owned subsidiary of HNB Assurance PLC. HNB General Insurance has been assigned a 'National Insurer Financial Strength Rating' of ‘A+’ (lka) by Fitch Ratings Lanka Limited. HNBA is rated within the Top 100 brands and Top 100 companies in Sri Lanka by LMD and HNB Assurance has won international awards for Brand Excellence, Digital Marketing and HR Excellence including the Great Place To Work® Certification, and won many awards for its Annual Reports at award ceremonies organized by the Institute of Chartered Accountants of Sri Lanka.

More News
news

15

Apr

HNB Assurance Strengthens Presence with Relocation of Branches in Nugegoda and Nuwara Eliya

<p class="MsoNormal" style="line-height:150%;text-align:justify;"><span style="font-family:&quot;HNBA &amp; GI&quot;;font-size:10.0pt;"><span style="line-height:150%;">HNB Assurance PLC, is delighted to announce the relocation of its branches to prime locations in Nugegoda and Nuwara Eliya. These strategic moves reflect on the company's intention to enhancing accessibility and service delivery to customers in key regions across the island. Providing convenient access to its comprehensive range of insurance products and services, including protection, health, savings, retirement and&nbsp;</span><span style="line-height:150%;mso-spacerun:yes;"> </span><span style="line-height:150%;">MRP has contributed to the progress of the company, showcasing a 20% year on year growth continuously over the past three years.&nbsp;</span></span><o:p></o:p></p><p class="MsoNormal" style="line-height:150%;text-align:justify;"><span style="font-family:&quot;HNBA &amp; GI&quot;;font-size:10.0pt;"><span style="line-height:150%;">Mr. Lasitha Wimalaratne, CEO of HNBA, expressing his thoughts at the branch openings, stated, “The decision to relocate our branches in Nugegoda and Nuwara Eliya was driven by our strategic vision to position ourselves in key high-traffic areas, enabling us to foster deeper connections with our customers and offer tailored insurance solutions that safeguard what matters most to them. As we embark on this journey of growth, our branch network remains integral, serving as the bedrock to our customer-centric approach. I have full confidence that these new locations will not only amplify our presence but also elevate the level of service we provide to the local communities."</span></span><o:p></o:p></p><p class="MsoNormal" style="line-height:150%;text-align:justify;"><span style="font-family:&quot;HNBA &amp; GI&quot;;font-size:10.0pt;"><span style="line-height:150%;">Mr. Harindra Ramasinghe, Chief Business Officer – Advisor Distribution Channel, emphasized the significance of the relocations in enhancing customer experience. "At HNB Assurance, we are constantly striving to exceed customer expectations and deliver exceptional value. Last year, we were honored for our pioneering Insurance Distribution initiative at the prestigious Emerging Asia Insurance Awards, a recognition which underscores our commitment not only to expansion but also for being innovative with our Distribution Strategy. The relocation of our branches in Nugegoda and Nuwara Eliya enables us to build closer relationships with our customers and provide them with unparalleled support and assistance. With a branch network of 69 branches and an advisor force in excess of 3500, the advisor distribution channel at HNBA has consistently displayed growth and innovation. I extend my heartfelt appreciation for the dedication and hard work of our teams and convey my best wishes for success to both branch teams.”</span></span><o:p></o:p></p><p class="MsoNormal" style="line-height:150%;text-align:justify;"><span style="font-family:&quot;HNBA &amp; GI&quot;;font-size:10.0pt;"><span style="line-height:150%;">The Nugegoda branch is now located at 69, S da S Jayasingha Mawatha, Kohuwala, Nugegoda, while the Nuwara Eliya branch has been relocated to 31/1/1, Lowson Street, Nuwara Eliya.&nbsp;</span></span><o:p></o:p></p>

Read More
news

29

Mar

HNB Assurance Hosts Liya Harasara Event in Pujapitiya

<p class="MsoNormal" style="line-height:normal;"><span style="font-size:12.0pt;"><span style="mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;">HNB Assurance PLC, recently organized a special event in celebration of International Women's Day, in Pujapitiya, Kandy. The event, which took place in collaboration with the Pujapitiya Provincial Council, aimed to empower and inspire women in the local community.</span></span><o:p></o:p></p><p class="MsoNormal" style="line-height:normal;"><span style="font-size:12.0pt;"><span style="mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;">The event marked the launch of the 12th edition of “Liya Harasara”, an annual initiative dedicated to acknowledging and supporting the contributions of women along with the remarkable essence of womanhood, while celebrating International Women’s Day. Additionally, "Liya Harasara" seeks to recognize the achievements of women across various fields and foster an environment of empowerment and inclusivity.</span></span><o:p></o:p></p><p class="MsoNormal" style="line-height:normal;"><span style="font-size:12.0pt;"><span style="mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;">Featuring insightful sessions facilitated by distinguished individuals in their respective fields, Apsari Tillakaratne, addressed the gathering and shared personal insights from her life on how to overcome challenges. Sunethra Kumari shared her expertise, providing valuable insights into beauty and self-care practices while W.M. Sarani Pushpakumara, delivered an informative session on the importance of nutrition for overall well-being.</span></span><o:p></o:p></p><p class="MsoNormal" style="line-height:normal;"><span style="font-size:12.0pt;"><span style="mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;">Attendees from the vicinity of Pujapitiya had the opportunity to engage with the facilitators, learn from their expertise, and participate in discussions aimed at promoting women's empowerment and holistic well-being. The event served as a platform for women to connect, share experiences and inspire each other towards personal and professional growth.</span></span><o:p></o:p></p><p class="MsoNormal" style="line-height:normal;"><span style="font-size:12.0pt;"><span style="mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;">HNB Assurance remains committed to supporting initiatives that promote gender equality, empower women and contribute to the well-being of communities across Sri Lanka. Additionally, the company also offers special benefits to females for new policies obtained during the month of March and April, 2024.</span></span><o:p></o:p></p>

Read More
news

19

Mar

HNB Assurance Celebrates First Anniversary of Empowering Women with In.She

<p class="MsoNormal" style="line-height:normal;"><span style="mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;">HNB Assurance PLC proudly celebrated the first anniversary of its groundbreaking women empowerment program, In.she. This initiative, designed to uplift and support women within both the insurance industry and the company, aims to foster gender equality and diversity.</span><o:p></o:p></p><p class="MsoNormal" style="line-height:normal;"><span style="mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;">Launched on March 8<sup>th</sup>, 2023, in celebration of International Women's Day, In.she has exemplified HNB Assurance's commitment to creating an inclusive workplace and empowering women to excel in their careers. The program's first-year celebration, held at the Royal MAS Arena, set the stage for a continued journey of empowerment and growth.</span><o:p></o:p></p><p class="MsoNormal" style="line-height:normal;"><span style="mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;">In recognition of its efforts, HNB Assurance was recognized as one of the female-friendly workplaces to work in 2023, a testament to the company's support for women's advancement and well-being.</span><o:p></o:p></p><p class="MsoNormal" style="line-height:normal;"><span style="mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;">The first anniversary celebration, themed "Glamor Galore," showcased a fashion show featuring designs and models from within the company's talented staff. Additionally, a panel discussion was hosted during the event, featuring esteemed personalities such as Yureni Noshika, Chathurika Peries, Ruchira Karunarathne and Dilini Jayasuriya.</span><o:p></o:p></p><p class="MsoNormal" style="line-height:normal;"><span style="mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;">Mr. Lasitha Wimalaratne, CEO of HNBA, sharing his thoughts at the first year anniversary of In.She, stated, "</span> <span style="mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;">At HNB Assurance, we are committed to creating an inclusive workplace where every individual, irrespective of gender, has the opportunity to excel. However, we must acknowledge that there are specific challenges that disproportionately impact women due to social and cultural factors, a key feature of our In.She program is to address and overcome these obstacles by providing support and resources required."</span><o:p></o:p></p><p class="MsoNormal" style="line-height:normal;"><span style="mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;">Mr.</span> <span style="mso-bidi-font-family:Calibri;mso-bidi-theme-font:minor-latin;">Navin Rupasinghe, Head of Human Resources / Assistant General Manager of HNBA, added, "Our journey with In.She has been incredibly rewarding and we are thrilled to celebrate its first anniversary. Through this program, we have witnessed the remarkable potential of our female workforce. I’d like to take this opportunity to congratulate the In.She team for their efforts and passion in driving this initiative, let me also remind and emphasize that the management stands firmly behind this endeavor, offering complete support to ensure its continued success.”</span><o:p></o:p></p>

Read More
HNB