The highly anticipated HNBA Sales Convention, a celebration of exceptional achievement, collaboration and excellence, was recently held at the Hilton Colombo. This stellar event served as a platform to honor and felicitate the very best of HNBA's sales force, whose exceptional prowess helped HNBA record one of the best year’s ever recorded in the company’s history. The event was graced by the Chairperson of HNB Assurance PLC and HNB General Insurance Limited Mrs. Rose Cooray, Board Directors, CEOs of HNB Assurance and its wholly owned subsidiary HNB General Insurance Limited, Corporate Management Committee members along with other invitees, sales staff and their spouses. A total of 350 plus awards were handed out under the categories Bronze, Silver, Gold, Super Gold, Premier Gold and Grand Awards, recognizing the efforts of those from the Advisor Distribution Channel. Further, the 81 MDRT winners along with the 02 COT winners were felicitated during the event. The pinnacle award of the night for ‘Best Sales Advisor’ was awarded to Ms. Shamali Liyanage, who won the award for the second consecutive year. Speaking at the event, Mrs. Rose Cooray, Chairperson of HNB Assurance PLC and HNB General Insurance Limited, expressed her admiration and conveyed her best wishes to the winners, stating "I’m delighted to be present here today where we recognize and honor our top advisors, whose unwavering dedication has immensely contributed to our company's resounding success in 2022. A lot of us expected the Covid 19 pandemic to accelerate and replace face-to-face selling with digital alternatives, however, you have all proven that the human touch still plays a vital role in the insurance industry, especially in building confidence and loyalty among our valued customers. So, my congratulations to all the winners tonight, may you grow from strength to strength.” Chasing after a very ambitious target of attaining a 10% market share in 05 years, HNBA CEO, Mr. Lasitha Wimalaratne was full of praise for his team for recording the best year in the company’s history, “We’ve made great headway into achieving our goal of 10 in 05. If we maintain this momentum and passion, while continuing to stay ahead of the industry growth, we certainly can achieve that number. I’m extremely grateful to each one of you for supporting our company’s goals and driving them individually and collectively. So, tonight is dedicated to all of you, to celebrate your incredible achievements and outstanding performance. I firmly believe that these achievements celebrated tonight will only propel us forward, motivate and help us emerge as a better organization. As I extend my heartiest congratulations to our top performers, I emphasize again, you – our people, remain the driving force behind our success and we will continue to support and provide you with all necessary resources required to excel in your roles.” The remarkable success of 2022 was attributed to the sheer determination of the Advisor distribution team, “The advisor distribution channel grew and contributed 53% to the total company’s GWP, and 60% to the company’s new business premium, during one of the most turbulent years we’ve seen in the recent past.” Opined, Chief Business Officer / GM – Advisor Distribution Channel of HNBA, Mr. Harindra Ramasinghe. "The strength of HNBA's Sales Force was reflected in our financial achievements throughout 2022. We will continue to strengthen our highly professional and performance-driven sales force to capture new market segments across the island and expand our footprint. I am extremely proud of your accomplishments and have no doubt that even greater achievements await us as we embrace new technology and continue to improve our customized solutions. Congratulations to all winners tonight, I am confident that you will all continue to inspire and overcome every obstacle and keep the HNBA banner flying high.”
Feb
HNB Assurance PLC entered a strategic partnership between its Partnerships Channel’s training arm, Life Campus and the Sri Lanka Institute of Marketing (SLIM), marking a significant commitment to professional excellence and transformational learning.The Partnerships Channel at HNB Assurance has been rapidly expanding, positioning itself as a key driver of HNB Assurance’s business growth. With an increasing number of partnerships and a dynamic team dedicated to offering tailored insurance solutions, the need for continuous learning and professional development has never been greater. Recognizing this, the Life Campus was established as a dedicated training hub to equip the Partnerships Channel team including Bancassurance officers and other sales and management staff with the knowledge, skills and industry insights required to excel within its competitive market.This affiliation will offer specialized training programs, workshops and courses tailored to hone skills in sales, customer engagement and marketing, ensuring that HNB Assurance’s Partnership team is at the forefront of industry best practices.This initiative is part of HNB Assurance’s broader commitment to continuous professional development and by integrating the National Body for Marketing, SLIM’s robust training framework into Life Campus, the company is ensuring that its team remains agile, forward-thinking and ready to capitalize on emerging opportunities.
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HNB Assurance PLC has recently relocated its Customer Service Centre to a new, improved location to engage and provide enhanced services, ensuring greater accessibility and seamless customer experience to its valued policyholders.The newly enhanced Customer Service Centre is designed to offer an excellent experience, featuring state of the art facilities and enhanced accessibility. This move aligns with HNB Assurance’s vision to continuously improve its customer engagement, ensuring a superior experience for policyholders and stakeholders alike.Commenting on the opening of the new Customer Service Centre, Mr. Lasitha Wimalaratne, CEO of HNB Assurance PLC, stated, “Customer satisfaction remains at the heart of our business. With this new and improved location, we aim to elevate our service standards by offering a more personalized and convenient experience for our customers.”Echoing similar sentiments, Mr. Dinesh Yogaratnam, Chief Marketing and Customer Experience Officer at HNB Assurance, added, “The move to a new location is a strategic decision to ensure that our customers receive the best possible service. This upgraded centre is equipped with modernized facilities and an inviting atmosphere to create a seamless and hassle-free experience for all who walk through our doors.”HNB Assurance invites all customers to visit the new centre and experience the enhanced service firsthand at No. 46/5 1/1, 1st Floor, Robert Senanayaka Building, Nawam Mawatha, Colombo 02.
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HNB Assurance recently concluded its much anticipated Partnership Life 2025 event, a gathering dedicated to recognizing the exceptional contributions of its Partnership Channel in 2024, while outlining its vision for 2025. Last year, the Partnership Channel reached unprecedented heights, achieving a Gross Written Premium (GWP) of over LKR 6.5 billion, a remarkable 31% year-on-year growth. The channel's New Business Premium (NBP) surpassed LKR 1.4 billion, reflecting a stellar 39% increase compared to the previous year.Speaking at the forum Mr. Lasitha Wimalaratne, CEO of HNB Assurance, remarked, "Having witnessed our journey over the past few years and reflecting on our achievements from last year, I can confidently say that we have the strongest or the best Bancassurance channel in the country. As we set our goals for the year ahead, I want to emphasize that our success is built on this incredible team’s dedication, expertise along with the strong support and commitment of our partners. As a company, while we aggressively drive growth, we have also strengthened our processes and infrastructure to enhance efficiency and better support each of you. With this strong foundation, I am confident that we can fully capitalize on the momentum and potential while together, through our collective efforts, we will reach even greater heights this year.""Partnership Life 2025 is more than just a celebration, it is a reflection that encapsulates not only the professional journey of our team but supports the well-being of their entire life, hence the name Partnership ‘Life’," said Mr. Sanesh Fernando, Chief Business Officer – Partnership Business. “Looking back on the past year, I’m proud to say it was an exceptional one for us, marked by growth across nearly every area of our business. What stands out most is the outstanding achievement of 135 MDRT qualifiers, including 22 COTs and 3 TOTs, which is a testament to the talent and caliber of our team. I must also convey my heartfelt thank you to Hatton National Bank, our other partner banks and broker network for their support. These partnerships are what continues to drive our shared journey towards excellence,” Mr. Fernando added.
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