HNB Assurance PLC (HNBA), a leading life insurance service provider in Sri Lanka was awarded the Best Digital Marketing Brand - Insurance in Sri Lanka at GBO Awards 2022 by Global Business Outlook, UK recently. This prestigious title was awarded following a thorough assessment of the brand’s social media and digital assets, campaigns launched across social media platforms and management of social and digital platforms of the Company.
Sharing his views, Chief Executive Officer of HNBA, Mr. Lasitha Wimalaratne stated, “HNBA is delighted to be the recipient of this award. During the past couple of years HNBA has launched several bold initiatives and campaigns across its social media channels and this is a testament to the success of all those initiatives. The brand has always been focused on connecting and building relationships with our customers and key stakeholders through emerging channels, and the social and digital assets of the brand have helped us cultivate and manage meaningful relationships with our customers. It is no secret that social media is changing the way we communicate with each other, and digital platforms are powerful tools in today’s marketing context and HNBA has used these tools in a way which it captures and communicates the values of the brand. This achievement would not have become a reality if it were not for the efforts of our digital agency, and I’m truly thankful for the support and commitment that has always been forthcoming from them”.
Commenting on the award, Mr. Dinesh Yogaratnam, Chief Marketing and Customer Experience Officer of HNBA and its fully owned subsidiary, HNB General Insurance Limited (HNBGI) stated, “In today’s ever-connected world, the various social media and digital platforms have become so interconnected and intertwined with one’s day to day life, that the thought of an existence without it becomes preposterous and incomprehensible. As an ever-increasing amount of content fronts the user, the challenge for any marketer is being relevant in a manner that captures one’s attention in order that it will induce engagement with the brand. At HNBA, we follow a simple yet effective approach in managing our social media platforms and that is, being simple, accurate and relevant in everything that we do and say, guided by the overarching direction of the strategic plan of the Company. This approach has helped and taken the brand a long way in the social media marketing arena and the brand will continue to assemble innovative and timely initiatives across social and digital platforms”.
Manager - Life Marketing, PR and Digital Media of HNBA & HNBGI, Mr. Shivanka Nawarathne stated. “This tremendous feat is a result of a dedicated team and their unwavering commitment. The team has always remained focused and worked towards a common goal, striving to create a real difference in everything that we create and publish. Social and digital channels of the Company are an integral part of its communication strategy, and the consistent management of these platforms are reflected in all its communication elements. Today more than ever, the usage of social and digital assets of a brand are significant and important for the success of the brand and being relevant to its customers and HNBA has always been able to create a real difference across social media platforms by building a striking and unique identity, and the brand will continue to do so by identifying emerging trends and platforms”.
HNB Assurance PLC (HNBA) is a leading Life Insurance Company in Sri Lanka with a network of 64 branches. HNBA is a Life Insurance company with a rating of ‘A+’ (lka) by Fitch Ratings Lanka for 'National Insurer Financial Strength Rating'. Following the introduction of the segregation rules by the Insurance Regulator, HNB General Insurance Limited (HNBGI) was created and commenced its operations in January 2015; HNBGI continues to specialize in motor, non-motor and Takaful insurance solutions and is a fully owned subsidiary of HNB Assurance PLC. HNB General Insurance has been assigned a 'National Insurer Financial Strength Rating' of ‘A+’ (lka) by Fitch Ratings Lanka Limited. HNBA is rated within the Top 100 brands and Top 100 companies in Sri Lanka by LMD and HNB Assurance has won international awards for Brand Excellence, Digital Marketing and HR Excellence including the Great Place To Work® Certification, and won many awards for its Annual Reports at award ceremonies organized by the Institute of Chartered Accountants of Sri Lanka.
Nov
HNB Assurance PLC (HNBA) was recently recognized as the winner of the Best Well-being Initiative for Working Parents at the Parent-Inclusive Workplace Summit 2025 hosted by Parenthood Global. This recognition, earned through an independent evaluation among multiple organizations, stands as a testament to HNBA’s commitment to support working parents.For HNBA, this award is a validation of years of intentional effort, focused policies and a culture built on empathy. From caregiver leave to flexible support ecosystems, from in.she initiatives to mom-inclusive programs, HNBA has consistently placed the well-being of working parents at the center of its people agenda. Sharing his thoughts, the Executive Director / Chief Executive Officer of HNB Assurance PLC, Lasitha Wimalaratne, stated “This award is deeply personal to us and my sincere thanks to Parenthood Global for this wonderful recognition. Our commitment has always been to build a company where people feel supported not only as professionals, but as human beings with families, responsibilities and dreams. This recognition is proof that compassion, when embedded into culture, creates a lasting impact.”Navin Rupasinghe, Head of Human Resources / DGM of HNB Assurance PLC, added, “Every HR policy we design and every initiative we introduce is rooted in one belief, that our people deserve a workplace that honors their whole life, not just their job titles. Working parents give so much of themselves every day, and it is our duty and privilege to create an environment that lifts them. I certainly believe that this award belongs to our incredible parents who inspire us to do better, every single day.”
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Nov
HNB Assurance PLC continues to reinforce its commitment to uplifting communities across Sri Lanka through its three core CSR pillars, Health Protection, Environmental Protection and Education Protection. Anchored on these pillars, the company has rolled out a series of impactful initiatives aimed at enhancing wellbeing, improving access to essential resources, and supporting the next generation.Most recently, under the Health Protection Pillar, HNB Assurance supported P/ Wijayapura Primary School, Bisobandaragama Primary School, Mahaweli Primary School and Kidalagema Primary School in Medawachchiya by installing Reverse Osmosis (RO) water filtering systems. These systems provide access to clean and safe drinking water, helping protect schoolchildren from consuming contaminated water and ensuring healthier learning environments. With the completion of these four water projects in 2025, HNB Assurance has now completed over 75 water projects across the country.In addition to these efforts, HNB Assurance continues to champion several long-term development programs. The company conducts pregnant mother programs that promote maternal wellbeing, Grade 05 scholarship programs that encourage academic excellence among young learners and financial literacy programs designed to empower communities with essential money management skills.Through these ongoing initiatives, HNB Assurance remains dedicated to protecting lives, nurturing growth and supporting resilient, thriving communities across the country.
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Nov
HNB Assurance PLC has entered into a strategic partnership with Dialog Finance PLC, a pioneer in digital financial solutions, to further enhance its digital payment infrastructure and accelerate its journey towards achieving 100% digital premium collection.This collaboration marks a significant milestone in HNB Assurance’s digital transformation journey, reflecting the company’s continuous commitment to improving customer convenience, operational efficiency and financial inclusivity. By integrating Dialog Finance’s advanced Genie Business platform, which includes Payment Links and Internet Payment Gateway (IPG) services, HNB Assurance aims to streamline its premium collection process and redefine how customers interact with insurance services.Through these solutions, customers will now be able to make payments effortlessly and securely, either through personalized payment links shared by HNB Assurance or via secure online gateways. This eliminates the need for manual or in-person transactions, ensuring instant payment acknowledgments, and offers customers a faster, safer, and more convenient experience.This partnership leveraging innovation and technology not only strengthens the technological backbone of HNB Assurance’s payment ecosystem but also align with the company’s long-term vision of becoming a fully digital insurer, offering end-to-end solutions that meet the evolving needs of modern customers.
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