HNB Assurance PLC (HNBA), a leading life insurance service provider in Sri Lanka was awarded the Best Digital Marketing Brand - Insurance in Sri Lanka at GBO Awards 2022 by Global Business Outlook, UK recently. This prestigious title was awarded following a thorough assessment of the brand’s social media and digital assets, campaigns launched across social media platforms and management of social and digital platforms of the Company.
Sharing his views, Chief Executive Officer of HNBA, Mr. Lasitha Wimalaratne stated, “HNBA is delighted to be the recipient of this award. During the past couple of years HNBA has launched several bold initiatives and campaigns across its social media channels and this is a testament to the success of all those initiatives. The brand has always been focused on connecting and building relationships with our customers and key stakeholders through emerging channels, and the social and digital assets of the brand have helped us cultivate and manage meaningful relationships with our customers. It is no secret that social media is changing the way we communicate with each other, and digital platforms are powerful tools in today’s marketing context and HNBA has used these tools in a way which it captures and communicates the values of the brand. This achievement would not have become a reality if it were not for the efforts of our digital agency, and I’m truly thankful for the support and commitment that has always been forthcoming from them”.
Commenting on the award, Mr. Dinesh Yogaratnam, Chief Marketing and Customer Experience Officer of HNBA and its fully owned subsidiary, HNB General Insurance Limited (HNBGI) stated, “In today’s ever-connected world, the various social media and digital platforms have become so interconnected and intertwined with one’s day to day life, that the thought of an existence without it becomes preposterous and incomprehensible. As an ever-increasing amount of content fronts the user, the challenge for any marketer is being relevant in a manner that captures one’s attention in order that it will induce engagement with the brand. At HNBA, we follow a simple yet effective approach in managing our social media platforms and that is, being simple, accurate and relevant in everything that we do and say, guided by the overarching direction of the strategic plan of the Company. This approach has helped and taken the brand a long way in the social media marketing arena and the brand will continue to assemble innovative and timely initiatives across social and digital platforms”.
Manager - Life Marketing, PR and Digital Media of HNBA & HNBGI, Mr. Shivanka Nawarathne stated. “This tremendous feat is a result of a dedicated team and their unwavering commitment. The team has always remained focused and worked towards a common goal, striving to create a real difference in everything that we create and publish. Social and digital channels of the Company are an integral part of its communication strategy, and the consistent management of these platforms are reflected in all its communication elements. Today more than ever, the usage of social and digital assets of a brand are significant and important for the success of the brand and being relevant to its customers and HNBA has always been able to create a real difference across social media platforms by building a striking and unique identity, and the brand will continue to do so by identifying emerging trends and platforms”.
HNB Assurance PLC (HNBA) is a leading Life Insurance Company in Sri Lanka with a network of 64 branches. HNBA is a Life Insurance company with a rating of ‘A+’ (lka) by Fitch Ratings Lanka for 'National Insurer Financial Strength Rating'. Following the introduction of the segregation rules by the Insurance Regulator, HNB General Insurance Limited (HNBGI) was created and commenced its operations in January 2015; HNBGI continues to specialize in motor, non-motor and Takaful insurance solutions and is a fully owned subsidiary of HNB Assurance PLC. HNB General Insurance has been assigned a 'National Insurer Financial Strength Rating' of ‘A+’ (lka) by Fitch Ratings Lanka Limited. HNBA is rated within the Top 100 brands and Top 100 companies in Sri Lanka by LMD and HNB Assurance has won international awards for Brand Excellence, Digital Marketing and HR Excellence including the Great Place To Work® Certification, and won many awards for its Annual Reports at award ceremonies organized by the Institute of Chartered Accountants of Sri Lanka.
Jul
In a year that marked new milestones and continued momentum, HNB Assurance brought together its team from around the island, for the 2025 Staff Conference, an evening dedicated to celebrating its people and the values that fuel the company’s remarkable rise. With over 850 team members in attendance, the event was graced by Chairman Mr. Stuart Chapman as the Chief Guest, alongside members of the Board of Directors, making it a truly memorable gathering.Held under the theme of “United, Bold, Victorious” the event wasn’t just a look back at accomplishments, it was a celebration of the individuals behind them. From honoring years of loyal service to applauding those pushing boundaries across teams and disciplines, the night was a powerful reminder of why HNB Assurance continues to thrive.The highlight of the evening was a series of recognitions that reflected the company’s holistic approach to success. The Long Service Awards honored those who have dedicated over 15 years to HNB Assurance’s journey. The Chairman’s Award recognized employees who have truly redefined excellence. The In.she Woman Empowerment Award celebrated women breaking barriers, while the CEO’s Special Recognition Award honored teams and individuals achieving extraordinary success outside their formal roles – including in sports and collaborative business innovations.Addressing the gathering, Executive Director / CEO Lasitha Wimalaratne reflected on the year and the collective effort that continues to drive HNB Assurance forward “We are not just building a business. We are building a culture of purpose, integrity and shared ambition. Over the past few years, we have grown at twice the pace of the industry, not because of chance, but because of our people, their commitment and belief in what we are building together. I couldn’t be prouder to lead this team.”Mr. Navin Rupasinghe, Deputy General Manager / Head of Human Resources, sharing his thoughts, stated, “This conference is a celebration of growth, but more importantly, of gratitude. It is about recognizing the culture we have created, one where people feel valued, empowered and inspired. Every award handed out tonight carries a story of hard work. As we continue to raise the bar, it is clear that our greatest asset will always be our people. This year also marks a significant milestone with the official launch of our Diversity, Equity, and Inclusion (DEI) framework, reinforcing our commitment to creating a workplace where everyone feels seen, heard and supported, which is another step toward building an environment where every individual can thrive.”
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Jul
A key leadership announcement was made as Lasitha Wimalaratne has been appointed as an Executive Director/CEO of HNB Assurance PLC, while Sithumina Jayasundara has been appointed as an Executive Director/CEO of HNB General Insurance Limited.Both Lasitha Wimalaratne and Sithumina Jayasundara presently serve as the Chief Executive Officers of HNB Assurance PLC and HNB General Insurance Limited, respectively.Speaking on their appointment, Stuart Chapman, Chairman of HNB Assurance PLC and HNB General Insurance Ltd, stated “I’d like to extend my warmest congratulations to both Lasitha and Sithumina on their appointment to the respective Boards. Their leadership and contributions to both companies have been instrumental in driving growth and stability across the businesses, and I am confident that their appointment will further strengthen our strategic direction and enhance shareholder value.”Lasitha Wimalaratne has overall over 27 years of career experience with 24 years in the field of Life Insurance inclusive of 7 years of multinational experience at Aviva and AIA groups and 3 years of retail Sales and Marketing exposure in London.Prior to joining HNB Assurance PLC he functioned as the General Manager - Life Operations and Specified Officer at Softlogic Life Insurance PLC. Lasitha Joined HNB Assurance PLC in 2019 and served in the capacity of Chief Operating Officer and Principal Officer prior to being appointed as the Chief Executive Officer of HNB Assurance PLC. Lasitha holds a Master of Business Administration Degree (MBA) from the University of Wales, UK and a B. A. (Hons) Degree in Business Studies from the University of Sunderland, UK. He is a Chartered Insurer and a Fellow Member of the Chartered Insurance Institute (FCII). Lasitha is also a Fellow of the Australian and New Zealand Institute of Insurance and Finance (ANZIIF) and an Associate Member of the Chartered Institute of Marketing, UK (ACIM). Lasitha functions as the President of the Insurance Association of Sri Lanka (IASL) and served as the President of the Sri Lanka Insurance Institute (SLII) for the period of 2019-2021. Further, he was the Founder Secretary General of the Chartered Insurance Professionals (ACIP) and served as a Council Member until March 2021. Lasitha also was a Board Director of Biodiversity Sri LankaSithumina Jayasundara, has over 27 years of experience in the Sri Lankan insurance landscape. His journey began with leadership roles in Non-Life insurance business at prestigious companies like Asian Alliance, MBSL, Janashakthi, and Eagle Insurance. He further broadened his expertise through international training programmes and conferences, specialising in Re-insurance. In 2014, Sithumina joined HNB General Insurance Limited, quickly rising through the ranks. He was appointed to the Group Executive Committee in 2015 and subsequently took on the responsibilities of Chief Technical Officer, Specified Officer, Chief Operating Officer, and Principal Officer. Beyond his corporate achievements, Sithumina actively contributes to the industry’s development. He was the Past President of the Sri Lanka Insurance Institute (SLII) and is a founding Council Member of The Association of Chartered Insurance Professionals (ACIP) in Sri Lanka. He also serves on the Insurance Association of Sri Lanka (IASL). Sithumina’s academic qualifications are equally impressive. He holds a Master’s Degree in Business Administration from Cardiff Metropolitan University, UK, and is the Sri Lanka award winner of the Advanced Diploma in Insurance (ACII - UK) and is a Chartered Insurer. Additionally, he holds the Senior Associateship of the Australian and New Zealand Institute of Insurance and Finance. He also currently serves as a member of the Expert Advisory Committee for the InsurInnovator Connect Global Series Events – Asia 2025.
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Jul
HNB Assurance PLC was recognized by Parenthood Global as one of the Most Outstanding Mom-Inclusive Workplaces for the second year in a row. This prestigious accolade reflects the company’s continued commitment to creating an inclusive, empathetic and empowering work environment for mothers in the workforce.Going a step further, Parenthood Global also honored five exceptional mothers from HNB Assurance as Outstanding Mom Leaders, acknowledging their ability to excel both as professionals and as parents.At the heart of this recognition lies HNB Assurance’s consistent efforts to support working mothers through policies and initiatives that foster balance, growth, and wellbeing. The company has implemented several people-centric benefits such as extended maternity and paternity leave, caregiver leave, flexible working arrangements, wellness support, and reimbursement of professional development costs, all designed to help mothers navigate both career and family responsibilities with confidence.Commenting on this milestone, Mr. Lasitha Wimalarathne, Chief Executive Officer of HNB Assurance PLC, stated, “Being recognised for the second consecutive year as a mom-inclusive workplace is an incredible honor. At HNBA, we believe that empowering our people, especially working mothers, is key to building a resilient and compassionate organization. We are proud to have created a space where motherhood is embraced, not seen as a limitation, but as a strength that adds immense value to our culture and our success.”Ms. Navin Rupasinghe, Head of Human Resources at HNB Assurance PLC, also shared his thoughts on the recognition, “Our people are the heart of everything we do, and this award is a validation of the thoughtful and deliberate steps we have taken to ensure that mothers at HNBA feel seen, supported, and celebrated. From career mobility to emotional wellbeing, we are committed to enabling an ecosystem where our employees can thrive in all aspects of their lives, regardless of their background.”
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