HNB Assurance PLC (HNBA) delivered another year of outstanding financial performance, securing a 7.5% market share and moving a step closer to achieving its ambitious target of 10% market share by 2026. This success was a result of the company’s well-structured strategies, focused on sustainable growth in an increasingly competitive landscape, which yielded impressive results, with its Gross Written Premium (GWP) growing by 26% compared to the previous year.
Over the past four years, HNBA has maintained an average growth rate of 26%, consistently outperforming the industry. A key element of HNBA’s approach has been prioritizing distinctive, value-driven products over high-volume, lower-margin offerings. This strategy has allowed the company to cater to a broader customer base, ensuring inclusivity while maintaining the competitiveness and relevance of its product portfolio
In terms of growth, HNBA’s proactive investment strategy resulted in an 8% growth in investment income, reaching Rs. 6.9 Bn, while Funds Under Management saw a 26% increase. HNBA paid net benefits and claims totaling Rs. 2.9 Bn. The total assets of the company expanded by 24% to Rs. 53.4 Bn, primarily driven by increased financial investments. Additionally, total Life Insurance contract liabilities grew by 25% to Rs. 38.6 Bn, following a surplus transfer of Rs. 1.3 Bn to shareholders.
Sharing his thoughts on the company’s remarkable performance, Lasitha Wimalaratne, CEO of HNB Assurance PLC, stated, “Having effectively navigated challenges while prioritizing customer-centric solutions and driving solid business expansion, we are confident in reaching our 10% market share goal by 2026. Last year was an outstanding year for us, where, despite an increase in operating expenses due to IT infrastructure and software investment, we achieved a Profit Before Tax of Rs. 2.3 Bn and a Profit After Tax of Rs. 1.6 Bn. These achievements are the result of the dedication and resilience of our two incredible sales teams, where we produced a record 222 MDRT qualifiers along with the contribution of all our support teams, whose efforts have been instrumental in driving this growth. The most rewarding aspect of our journey has been our consistency, year after year, we have stayed strong and outperformed the industry growth rate, securing our position as one of the fastest growing life insurers in Sri Lanka. Adding to this success, our Fitch Rating was recently upgraded to ‘A,’ further affirming our financial strength and stability.
Commenting on the success of the company’s Advisor Distribution Channel, Harindra Ramasinghe, Chief Business Officer / GM – Advisor Distribution Channel, noted, “Our focus on strengthening our advisor network and enhancing distribution channels has significantly contributed to our growth trajectory. The structured career path for our advisors has ensured higher retention, directly impacting our new business growth and long-term sustainability. We expanded this channel by reaching 3,000+ trained and supported advisors who efficiently meet our customers’ protection needs. Supported by a network of 70 branches, targeted growth and capacity-building initiatives, I’m extremely proud to note that the Advisor Distribution Channel reached a 21% YoY increase in GWP and 21% YoY New Business Premium growth, along with 87 MDRT qualifiers for the year 2024.”
Mr. Sanesh Fernando, Chief Business Officer / GM - Partnerships, sharing his thoughts on the growth of the Channel, stated, “I’m incredibly proud of what we have achieved last year. Our Bancassurance channel continues to be the ‘Best’ in the industry, securing the top spot for the fourth consecutive year. With a GWP contribution of 48% to the company and Rs. 1.47 Bn in new business premiums, which reflects a 38% Growth from last year, a 29% in overall GWP and an incredible 112% surge in MRP and DTP business, we witnessed a strong momentum across all segments. The Alternate Channel also saw a phenomenal 64% growth, contributing 31% to the total Channel’s growth. Looking ahead, our initiatives like the LIFE Campus, set up to continuously improve and provide training to our teams along with the new Alternate Endowment Business vertical, SME and Micro Business focused partnerships are setting the stage for even greater success. What truly brings me joy is witnessing our people succeed. Last year, we hosted our inaugural international awards ceremony in Bangkok, where we celebrated over 100 of our top-performing sales staff. We also achieved a remarkable milestone with 135 MDRT qualifiers including 05 TOTs and 20 COTs, the highest number we have ever recorded. Lastly, let me also convey my heartfelt thanks to Hatton National Bank, our other partner banks and broker network for their continued support "
Nov
HNB Assurance PLC (HNBA) was recently recognized as the winner of the Best Well-being Initiative for Working Parents at the Parent-Inclusive Workplace Summit 2025 hosted by Parenthood Global. This recognition, earned through an independent evaluation among multiple organizations, stands as a testament to HNBA’s commitment to support working parents.For HNBA, this award is a validation of years of intentional effort, focused policies and a culture built on empathy. From caregiver leave to flexible support ecosystems, from in.she initiatives to mom-inclusive programs, HNBA has consistently placed the well-being of working parents at the center of its people agenda. Sharing his thoughts, the Executive Director / Chief Executive Officer of HNB Assurance PLC, Lasitha Wimalaratne, stated “This award is deeply personal to us and my sincere thanks to Parenthood Global for this wonderful recognition. Our commitment has always been to build a company where people feel supported not only as professionals, but as human beings with families, responsibilities and dreams. This recognition is proof that compassion, when embedded into culture, creates a lasting impact.”Navin Rupasinghe, Head of Human Resources / DGM of HNB Assurance PLC, added, “Every HR policy we design and every initiative we introduce is rooted in one belief, that our people deserve a workplace that honors their whole life, not just their job titles. Working parents give so much of themselves every day, and it is our duty and privilege to create an environment that lifts them. I certainly believe that this award belongs to our incredible parents who inspire us to do better, every single day.”
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Nov
HNB Assurance PLC continues to reinforce its commitment to uplifting communities across Sri Lanka through its three core CSR pillars, Health Protection, Environmental Protection and Education Protection. Anchored on these pillars, the company has rolled out a series of impactful initiatives aimed at enhancing wellbeing, improving access to essential resources, and supporting the next generation.Most recently, under the Health Protection Pillar, HNB Assurance supported P/ Wijayapura Primary School, Bisobandaragama Primary School, Mahaweli Primary School and Kidalagema Primary School in Medawachchiya by installing Reverse Osmosis (RO) water filtering systems. These systems provide access to clean and safe drinking water, helping protect schoolchildren from consuming contaminated water and ensuring healthier learning environments. With the completion of these four water projects in 2025, HNB Assurance has now completed over 75 water projects across the country.In addition to these efforts, HNB Assurance continues to champion several long-term development programs. The company conducts pregnant mother programs that promote maternal wellbeing, Grade 05 scholarship programs that encourage academic excellence among young learners and financial literacy programs designed to empower communities with essential money management skills.Through these ongoing initiatives, HNB Assurance remains dedicated to protecting lives, nurturing growth and supporting resilient, thriving communities across the country.
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Nov
HNB Assurance PLC has entered into a strategic partnership with Dialog Finance PLC, a pioneer in digital financial solutions, to further enhance its digital payment infrastructure and accelerate its journey towards achieving 100% digital premium collection.This collaboration marks a significant milestone in HNB Assurance’s digital transformation journey, reflecting the company’s continuous commitment to improving customer convenience, operational efficiency and financial inclusivity. By integrating Dialog Finance’s advanced Genie Business platform, which includes Payment Links and Internet Payment Gateway (IPG) services, HNB Assurance aims to streamline its premium collection process and redefine how customers interact with insurance services.Through these solutions, customers will now be able to make payments effortlessly and securely, either through personalized payment links shared by HNB Assurance or via secure online gateways. This eliminates the need for manual or in-person transactions, ensuring instant payment acknowledgments, and offers customers a faster, safer, and more convenient experience.This partnership leveraging innovation and technology not only strengthens the technological backbone of HNB Assurance’s payment ecosystem but also align with the company’s long-term vision of becoming a fully digital insurer, offering end-to-end solutions that meet the evolving needs of modern customers.
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