In an effort to demonstrate its continued commitment to exceptional service and customer convenience, HNB Assurance PLC (HNBA) has launched a 24-hour call center, enabling policyholders to connect with the company on all matters related to customer service at any time, from anywhere using the short code 1301. While customer service support is now available 24/7, hospitalization claims-related services will continue to be handled as per the specific instructions issued to the policyholder at the time of obtaining a policy.
HNB Assurance has experienced consistent growth, recording an impressive average growth rate of 26% over the past four years. The company’s momentum and customer-centric focus have paved the way for initiatives such as the 24-hour call center, designed to strengthen policyholder engagement and ensure seamless service delivery.
“Exceptional customer service is not just a value we uphold; it is a critical pillar of our strategy to achieve a 10% market share by 2026” said Lasitha Wimalarathne, Chief Executive Officer of HNB Assurance. “Making our call center available 24 hours a day, 365 days of the year, ensures our policyholders are supported when they need us most, reinforcing the trust they place in us every day. Additionally, our significant investments in digital transformation to make interactions of our policyholders with us seamless, to initiatives like this, all aim at delivering our broader mission to continuously enhance our customer experience”. Speaking further he went on to add “as an industry, as we push towards greater insurance penetration, it is important that players do everything in their power to foster greater levels of confidence and convenience to the customer”.
Earlier this year, HNB Assurance also unveiled a dedicated Customer Service Centre, a thoughtfully curated space designed to create personalized and streamlined interactions. Together with the 24-hour call center, HNB Assurance continues to reimagine and elevate every aspect of the customer journey.
“Our newly enhanced 24-hour call center operation and the upgraded Customer Service Centre we opened earlier this year are all part of our ongoing efforts to elevate and refine every touchpoint so as to offer a superlative customer experience that truly differentiates us from the competetion,” added Dinesh Yogaratnam, Chief Marketing and Customer Experience Officer / General Manager of HNB Assurance. “We recognize that as a company we offer something that is intangible, protection, trust and peace of mind and for that, we need to be with our customers at all times. Hence, these initiatives are not standalone, they are integral to how we plan to grow, not just in size but in the value and care we offer to every policyholder.”
Nov
HNB Assurance PLC (HNBA) was recently recognized as the winner of the Best Well-being Initiative for Working Parents at the Parent-Inclusive Workplace Summit 2025 hosted by Parenthood Global. This recognition, earned through an independent evaluation among multiple organizations, stands as a testament to HNBA’s commitment to support working parents.For HNBA, this award is a validation of years of intentional effort, focused policies and a culture built on empathy. From caregiver leave to flexible support ecosystems, from in.she initiatives to mom-inclusive programs, HNBA has consistently placed the well-being of working parents at the center of its people agenda. Sharing his thoughts, the Executive Director / Chief Executive Officer of HNB Assurance PLC, Lasitha Wimalaratne, stated “This award is deeply personal to us and my sincere thanks to Parenthood Global for this wonderful recognition. Our commitment has always been to build a company where people feel supported not only as professionals, but as human beings with families, responsibilities and dreams. This recognition is proof that compassion, when embedded into culture, creates a lasting impact.”Navin Rupasinghe, Head of Human Resources / DGM of HNB Assurance PLC, added, “Every HR policy we design and every initiative we introduce is rooted in one belief, that our people deserve a workplace that honors their whole life, not just their job titles. Working parents give so much of themselves every day, and it is our duty and privilege to create an environment that lifts them. I certainly believe that this award belongs to our incredible parents who inspire us to do better, every single day.”
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Nov
HNB Assurance PLC continues to reinforce its commitment to uplifting communities across Sri Lanka through its three core CSR pillars, Health Protection, Environmental Protection and Education Protection. Anchored on these pillars, the company has rolled out a series of impactful initiatives aimed at enhancing wellbeing, improving access to essential resources, and supporting the next generation.Most recently, under the Health Protection Pillar, HNB Assurance supported P/ Wijayapura Primary School, Bisobandaragama Primary School, Mahaweli Primary School and Kidalagema Primary School in Medawachchiya by installing Reverse Osmosis (RO) water filtering systems. These systems provide access to clean and safe drinking water, helping protect schoolchildren from consuming contaminated water and ensuring healthier learning environments. With the completion of these four water projects in 2025, HNB Assurance has now completed over 75 water projects across the country.In addition to these efforts, HNB Assurance continues to champion several long-term development programs. The company conducts pregnant mother programs that promote maternal wellbeing, Grade 05 scholarship programs that encourage academic excellence among young learners and financial literacy programs designed to empower communities with essential money management skills.Through these ongoing initiatives, HNB Assurance remains dedicated to protecting lives, nurturing growth and supporting resilient, thriving communities across the country.
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Nov
HNB Assurance PLC has entered into a strategic partnership with Dialog Finance PLC, a pioneer in digital financial solutions, to further enhance its digital payment infrastructure and accelerate its journey towards achieving 100% digital premium collection.This collaboration marks a significant milestone in HNB Assurance’s digital transformation journey, reflecting the company’s continuous commitment to improving customer convenience, operational efficiency and financial inclusivity. By integrating Dialog Finance’s advanced Genie Business platform, which includes Payment Links and Internet Payment Gateway (IPG) services, HNB Assurance aims to streamline its premium collection process and redefine how customers interact with insurance services.Through these solutions, customers will now be able to make payments effortlessly and securely, either through personalized payment links shared by HNB Assurance or via secure online gateways. This eliminates the need for manual or in-person transactions, ensuring instant payment acknowledgments, and offers customers a faster, safer, and more convenient experience.This partnership leveraging innovation and technology not only strengthens the technological backbone of HNB Assurance’s payment ecosystem but also align with the company’s long-term vision of becoming a fully digital insurer, offering end-to-end solutions that meet the evolving needs of modern customers.
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