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Contemporary business practices in the 21stcentury revolvesaround business ethicsand corporate social responsibility.Every businessventurestrivesto do „good‟especially within thecommunities which they operate in.Challengingthe established corporate norm and the clichéd meaning of „corporate social responsibility‟, HNB Assurance (HNBA) drove many CSR initiativesduring the course of 2017to portray thetruemeaning of being a socially responsible corporatecitizen.
Sharing his views, Managing Director/CEO of HNBA and its fully owned subsidiary HNB General Insurance Limited, Deepthi Lokuarachchi stated “as a businessfocused onprotectionand wellbeing ofpeople, we challenge ourselvesto drivesocial and environmental change.The Grouppays great emphasis on the communitywhichit operates in, the environment and its people.Great efforts are made across the Groupto ensurethateverypossible measureis taken to minimize the impact on the environmentand uplift the lives ofpeople. The Grouphas categorized its corporate philanthropy into sevenmain focus areas. Our ultimate goalis to protect our community and help them smileand with every step taken, we strike tocreate a meaningfuldifference andenrich the living standards of thepeople”.
Under the award winning Water Stewardship program of the Company 04 schools were provided access to clean drinking water during the year, bringingthe total of such facilities provided to 50 schools with over 6,500 students. Speaking on the CSR activities of the Company, Dinesh Yogaratnam, Head of Marketing of HNBA and HNBGI stated, “Amongst several other
significant CSR initiatives, HNBA sponsored the Deaf Cricket Team of Sri Lanka for the 3rdAsia Deaf Cricket Cup which was held in Hyderabad, Indiaunder the category of sports. The Company provided financial assistance to veteran artists during 2017 under the category of arts and culture. We have beena part of a school rehabilitation program which focused on developing infrastructure of underprivileged schools and has provided multiple scholarships for university students under the category of education.Our Corporate Stewardship initiatives endeavors to touch as many lives as possible in areas that we feel has the most pressing need. We will continue to do our part, in our own way to help enliven and uplift the lives of those in our community”.
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