Reaching another significant milestone in its journey, HNB Assurance PLC Group celebrated its 20th Year Anniversary recently. Incorporated in 2001 and listed in the Colombo Stock Exchange in 2003 the Company has grown over the years and is present to serve people across the country. Having commenced business as a composite insurer, keeping in line with the segregation rules, HNB Assurance PLC (HNBA) floated HNB General Insurance Limited (HNBGI) in 2015, as its fully owned subsidiary, which took on the general insurance business while HNBA retained the life business. The Group has always focused on consolidated growth, delivering a tangible value proposition to all its stakeholders. Both HNBA & HNBGI had their ratings upgraded to A+ by Fitch, auguring well for the Group’s financial strength and soundness.
Sharing her views on this significant milestone, Chairperson of HNBA and HNBGI, Mrs. Rose Cooray stated, “The 20th Year Anniversary of a relationship, friendship or a business is a cause for celebration for many reasons. Having journeyed together with our customers, employees, and shareholders for two decades, the Group has reached many a milestone, achieving stellar heights and creating a tangible and real difference in the lives of people. Being in the business of protection, we have served and taken care of thousands of policyholders and their loved ones, providing a shield of protection and armor of confidence to face the uncertainties and challenges in life. Both Life and General Insurance businesses have transformed significantly during the past 20 years, growing to be a Group with a turnover of over LKR 10 Billion. Whilst expressing my sincere gratitude to all our customers, investors, and other stakeholders for being with us during the past two decades, I assure you that the Group is geared to move forward with much greater financial stability, innovation, efficiency and the highest quality in service delivery, with the aim of setting new benchmarks in the industry, whist taking care of you and your loved ones”.
Mr. Prasantha Fernando, Chief Executive Officer of HNBA and HNBGI expressed his words stating, “Over the past 20 years, both HNBA and HNBGI have grown from strength to strength, consolidating its footprint in the industry, seizing every growth opportunity, and introducing innovative products to meet the needs of protection, savings, education, health and retirement on the life side, as well as complete bouquet of products on the GI side. The success mantra of the Group has always been the focus given to the needs of our policyholders and their loved ones, for the last two decades, we’ve honored our promise to each and every policyholder. I am proud of our HNBA & HNBGI teams for what they have achieved as at date. Ours is resilient outfit focusing on consolidated growth and value creation. During the past 20 years, the Group has given back and taken care of the community through various CSR initiatives, including the Group’s award-winning Water Stewardship Initiative, under which drinking water facilities were provided to over 60 rural schools in different parts of the country. In addition to this, the Group has undertaken several other initiatives to take care of our community including the recent donations of urgently needed medical supplies and equipment to several hospitals to help combat the current pandemic”. Mr. Fernando continued, “Whilst saying thank you to every policyholder, to every staff member and to every shareholder for their well placed trust in us, I wish to reiterate that under the guidance of a dynamic team of leaders, the Group will continue to grow and further expand its footprint in the market, providing innovate life and general insurance solutions to help you live life to the fullest”.
HNB Assurance PLC (HNBA) is one of the fastest growing Insurance Companies in Sri Lanka with a network of 63 branches. HNBA is a Life Insurance company with a rating of A+ (lka) by Fitch Ratings Lanka for ‘National Insurer Financial Strength Rating’. Following the introduction of the segregation rules by the Insurance Regulator, HNB General Insurance Limited (HNBGI) was created and commenced its operations in January 2015; HNBGI continues to specialize in motor, non-motor and Takaful insurance solutions and is a fully owned subsidiary of HNB Assurance PLC. HNB General Insurance has been assigned a ‘National Insurer Financial Strength Rating’ of ‘’A+’’ (lka) by Fitch Ratings Lanka Limited. HNBA is rated within the Top 100 brands and Top 100 companies in Sri Lanka by LMD and HNB Assurance has won international awards for Brand Excellence, Digital Marketing and HR Excellence including the Great Place To Work® Certification, and won many awards for its Annual Reports at award ceremonies organized by the Institute of Chartered Accountants of Sri Lanka.
Oct
HNB Assurance PLC proudly introduces HANA, HNB Assurance Next-Generation Assistant, novel AI-powered chatbot designed to transform how customers connect with them. Developed as part of HNB Assurance’s drive to embrace cutting-edge technology and reimagine customer service, HANA delivers instant, 24/7 assistance, making insurance simpler, faster and more intuitive for every policyholder. From policy inquiries to claims guidance and company updates, HANA offers seamless, personalized interactions that remove the need for wait times on calls or branch visits.Speaking on the launch, Lasitha Wimalaratne, Executive Director and CEO of HNB Assurance PLC, said, “At HNB Assurance, our priority has always been to place the customer at the heart of everything we do. With HANA, we are taking that promise to a new level by introducing a virtual assistant who is always available, always informed and always ready to help. This is not just a launch, it is a reflection of the significant investments and digital roadmap we have developed over the past few years to leverage technology in making insurance easier and more accessible to meet the evolving needs of our customers. My sincere thanks and congratulations to all the teams involved in making this milestone a reality and elevating the way we serve our customers.”Highlighting the vision behind HANA, Suneth Jayamanne, Chief Information Officer / General Manager of HNB Assurance, stated, “Implementing HANA is more than deploying a chatbot, it is about embedding intelligence into every interaction. Powered by advanced natural language processing (NLP), machine learning algorithms and deep integration with our core systems, HANA is designed to handle complex queries, learn from vast datasets, and deliver responses with human-like understanding. We certainly believe that his launch is an exciting first step in our broader strategy of using AI to create meaningful, customer-centric experiences. I would also like to extend my sincere appreciation to CodeGen International (Private) Limited for their invaluable contribution in turning this vision into reality.”As one of Sri Lanka’s leading life insurers, HNB Assurance continues to invest in new digital capabilities that deliver convenience and confidence, allowing customers to engage with the company on their own terms. Customers can now meet, experience and explorer HANA by accessing the website, www.HNBAssurance.com.
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Oct
HNB Assurance PLC (HNBA) recorded outstanding success of its sales team at the Life Industry Sales Competition held during the NAFLIA Conference, where the Company secured eleven prestigious accolades across both the Advisor Channel and the Partnership Channel. Demonstrating exceptional performance and commitment, the winners from HNBA delivered outstanding performances at a national level, showcasing the strength of the organizationThe accolades spanned a diverse range of categories including Fast Starters, Advisors, Supervisors and Bancassurance Officers, reflecting the collective strength and capability of HNBA’s sales force.Among the winners, Ms. Gammeda Liyanage Deepa Shamalie was recognized as Best Advisor – Silver, while Mr. Anjula Prasath Thilakarathne earned the Best Advisor – Bronze award. In the Bancassurance category, Ms. Dinushika Ratnayake was awarded Best Bancassurance Officer – Silver, and Mr. J. I. M. Fernando secured the Best Bancassurance Officer – Bronze.In the supervisory categories, Mr. P. J. K. K. Jayarathne distinguished himself by winning the Best Supervisor – Gold, while Mr. Alan Baker, Regional Partnership Head – Northern Region, was honored with the Best Supervisor – Bronze award.HNBA’s Bancassurance Fast Starters also made their mark at a national level, with Ms. V. Kirushalini achieving Gold, Ms. Lakmali Pusalle securing Silver, and Ms. Thilini Lakmali being recognized with Bronze.In the Advisor Fast Starter category, Ms. Bhagya Sewwandi triumphed with the Gold Award, while Ms. Anoma Kumari followed with the Silver Award, completing a remarkable sweep across the board.This remarkable accomplishment is a testament to the success of HNB Assurance’s sales force, whose consistent efforts continue to uplift the Company’s standing in the insurance industry. The recognition gained at the Life Industry Sales Competition not only celebrates individual achievement but also underscores the organization’s commitment to nurturing talent and driving excellence across all levels of its operations.
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Sep
Breaking boundaries in brand storytelling, HNB Assurance proudly bagged a Silver at the Dragons of Sri Lanka 2025 Awards for its Virtual Avurudu Village campaign under the Digital Category. This innovative initiative redefined how traditions can meet technology, turning a beloved cultural festival into an immersive digital experience that struck a chord with a new generation of audiences.Commenting on this achievement, Lasitha Wimalarathne, Executive Director / CEO of HNB Assurance, stated, “We are very pleased to receive this Silver Dragon for our Virtual Avurudu Village campaign. At HNB Assurance, we believe in constantly exploring new and innovative ways to connect with people and this campaign was a perfect example of that. By reimagining a traditional celebration in a virtual format, we were able to create an engaging experience that resonated strongly with both younger and wider audiences. My sincere thanks and heartfelt congratulations to all the teams involved in designing and delivering this campaign.”Sharing his thoughts, Dinesh Yogaratnam, Chief Marketing and Customer Experience Officer/ General Manager of HNB Assurance, added, “Winning a Silver Dragon this year reinforces the importance of evolving our communication strategies to keep pace with consumer trends. With Virtual Avurudu Village, we not only embraced innovation but also stayed true to our cultural roots by bringing Avurudu festivities to a digital platform. This enabled us to create a unique blend of tradition and technology, opening the door to new audiences while strengthening brand affinity. I’d also like to extend my gratitude to our digital partner, Kites Global, for their contribution in bringing this idea to life.”
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