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HNB Assurance PLC (HNBA) announced the promotion of Lasitha Wimalaratne as its Chief Operating Officer and Principal Officer with effect from 21st July, 2020. Lasitha who joined HNB Assurance as Deputy Chief Operating Officer on 4th March, 2019 was instrumental in developing revolutionary products such as PrivilegedLife and SupremeHealth Benefit which took the industry by storm. His strategic direction has contributed to the growth of the Company in several ways. Under his guidance HNBA recorded a New Business Premium growth of 27% in 2019 and produced 75 Million Dollar Round Table Qualifiers.
With professional experience of over 22 years, of which over 19 years in Life Insurance Operations, Lasitha has held many key positions in both local and international entities including 07 years at AIA Insurance Sri Lanka and 03 years in Sales & Marketing exposure in London. Prior to his appointment at HNBA, Lasitha served Softlogic Life Insurance PLC in the capacity of General Manager and Specified Officer overseeing Life Operations.
Having graduated from the University of Sunderland, UK with a Bachelor of Arts Degree in Business Studies, Lasitha obtained his Master of Business Administration Degree from the University of Wales, UK. A Chartered Insurer and a Fellow Member of the Charter Insurance Institute, UK (FCII), Lasitha is also a Fellow Member of the Australian and New Zealand Institute of Insurance and Finance (AZIIF-Fellow) and an Associate Member of the Chartered Institute of Marketing, UK (ACIM).
Lasitha is the current Honorary President of the Sri Lanka Insurance Institute (SLII) and has been serving SLII as a Council Member since 2011. He was also the Founder Secretary General of the Association of Chartered Insurance Professionals (ACIP) and is a current Council Member of ACIP. Lasitha has been a part of several local and international Insurance Seminars and has been a Guest Speaker and a Panelist at several Conferences including the Insurance Claims & Underwriting Management Asia Summit 2017 which was held in Singapore and he was the first to publish a book on insurance in a local context, titled “Jeewitha Rakshanaye Asisriya” which highlights the importance and benefits of Life Insurance.
HNB Assurance PLC (HNBA) is one of the fastest growing Insurance Companies in Sri Lanka with a network of 63 branches. HNBA is a Life Insurance company with a rating of A (lka) by Fitch Ratings Lanka for ‘National Insurer Financial Strength Rating’. Following the introduction of the segregation rules by the Insurance Regulator, HNB General Insurance Limited (HNBGI) was created and commenced its operations in January 2015; HNBGI continues to specialize in motor, non-motor and Takaful insurance solutions and is a fully owned subsidiary of HNB Assurance PLC. HNBA is rated within the Top 100 brands and Top 100 companies in Sri Lanka by LMD and HNB Assurance has won international awards for Brand Excellence, Digital Marketing and HR Excellence and won many awards for its Annual Reports at award ceremonies organized by the Institute of Chartered Accountants of Sri Lanka and SAFA (South Asian Federation Accountants).
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