HNB Assurance PLC (HNBA) and its fully owned subsidiary, HNB General Insurance Limited (HNBGI) joined hands together celebrating the spirit of womanhood in Sri Lanka on this year’s International Women’s Day. Set for the months of February and March for the 8th consecutive year, the annually organized ‘Liya Harasara’ campaign is not just a contemporary salutation for women, but also a strong message of trust, safety and opportunity for women to embrace their role in society, carried across the nation. ‘Liya Harasara’ will offer tailor made insurance plans consisting of numerous benefits for ladies. Sharing his views on ‘Liya Harasara’, Managing Director/CEO of HNBA and HNBGI, Deepthi Lokuarachchi stated, “the 8th edition of ‘Liya Harasara’ is dedicated to all the females in our society, from being leaders, entrepreneurs, great homemakers and indeed anything and everything they dare to be under the challenging circumstances of the modern day. As such, this is our very own way of paying tribute and gratifying the spirit of womanhood, and through ‘Liya Harasara’ we dearly wish to convey peace of mind about safety for women, and investment for a brighter future”. Commenting on the 8th edition of ‘Liya Harasara’, Chief Operating Officer of HNBA, Prasantha Fernando stated, “this year’s ‘Liya Harasara’ has gained a prominent focus as an initiative executed by the Group, and has made it a prime goal of inculcating protection and stability for women in our society. On this note, HNBA and HNBGI have partnered with leading brands, namely, Durdans Hospital, Singer Plus, Vision Care and Fashion Bug for ‘Liya Harasara’ in the month of March, to offer a host of benefits, extending the Company’s tribute to Womanhood on this International Women’s day”. Deputy Chief Operating Officer of HNBA, Lasitha Wimalaratne expressed his views on ‘Liya Harasara’ stating, “I would like to thank Durdans Hospital, Singer Plus, Vision Care and Fashion Bug for partnering with us, as their contribution would thoroughly benefit and add value to the lives of women in our society. Through ‘Liya Harasara’, it is our wish to convey a profound message of true upliftment as the world celebrates International Women’s Day”. ‘Liya Harasara’ will offer an additional free life cover of up to Rs. 1 Million for one year from HNB Assurance for regular Premium Life Insurance policies. Moreover, a Daily Benefit for child birth and pregnancy related hospitalization subject to maximum of 3 days per year would be offered to the Policyholder. In addition, ‘Liya Harasara’ offers a free Personal Accident Cover up to Rs. 500,000 for every Motor Insurance Policy obtained by females from HNBGI. ‘Liya Harasara’ policy holders will also benefit from a range of special discounts from Durdans Hospitals for selected medical treatments such as a 15% discount for Mammogram, a 10% discount for both Ultrasound Breast Scan and Pap Smear, a discount of 5% from Singer Plus on mobile phone purchases and a discount of 10% for other appliances, a discount of 10% for purchases that involve spectacles & sunglasses through Vision Care as well as a discount of 15% from Fashion Bug. These benefits are subject to terms and conditions. HNB Assurance PLC (HNBA) is a fast growing Life Insurance Company in Sri Lanka with a Branch network of 63 Branches. HNBA is a Life Insurance Company with a rating of A (lka) by Fitch Ratings Lanka for “National Insurer Financial Strength Rating”. Following the introduction of the segregation rules by the Insurer Regulator, HNB General Insurance Limited (HNBGI) was created and commenced its operations in January 2015; HNBGI continues to specialize in motor, non-motor and Takaful insurance solutions and is a fully owned subsidiary of HNB Assurance PLC. HNBA is rated within the Top 100 Brands and Top 100 companies in Sri Lanka by LMD and HNB Assurance has won international awards for Brand Excellence, Digital Marketing and HR Excellence and also won many awards for its Annual Reports at the Award ceremonies organized by the Institute of Chartered Accountants of Sri Lanka and SAFA (South Asian Federation Accountants).
Oct
HNB Assurance PLC proudly introduces HANA, HNB Assurance Next-Generation Assistant, novel AI-powered chatbot designed to transform how customers connect with them. Developed as part of HNB Assurance’s drive to embrace cutting-edge technology and reimagine customer service, HANA delivers instant, 24/7 assistance, making insurance simpler, faster and more intuitive for every policyholder. From policy inquiries to claims guidance and company updates, HANA offers seamless, personalized interactions that remove the need for wait times on calls or branch visits.Speaking on the launch, Lasitha Wimalaratne, Executive Director and CEO of HNB Assurance PLC, said, “At HNB Assurance, our priority has always been to place the customer at the heart of everything we do. With HANA, we are taking that promise to a new level by introducing a virtual assistant who is always available, always informed and always ready to help. This is not just a launch, it is a reflection of the significant investments and digital roadmap we have developed over the past few years to leverage technology in making insurance easier and more accessible to meet the evolving needs of our customers. My sincere thanks and congratulations to all the teams involved in making this milestone a reality and elevating the way we serve our customers.”Highlighting the vision behind HANA, Suneth Jayamanne, Chief Information Officer / General Manager of HNB Assurance, stated, “Implementing HANA is more than deploying a chatbot, it is about embedding intelligence into every interaction. Powered by advanced natural language processing (NLP), machine learning algorithms and deep integration with our core systems, HANA is designed to handle complex queries, learn from vast datasets, and deliver responses with human-like understanding. We certainly believe that his launch is an exciting first step in our broader strategy of using AI to create meaningful, customer-centric experiences. I would also like to extend my sincere appreciation to CodeGen International (Private) Limited for their invaluable contribution in turning this vision into reality.”As one of Sri Lanka’s leading life insurers, HNB Assurance continues to invest in new digital capabilities that deliver convenience and confidence, allowing customers to engage with the company on their own terms. Customers can now meet, experience and explorer HANA by accessing the website, www.HNBAssurance.com.
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Oct
HNB Assurance PLC (HNBA) recorded outstanding success of its sales team at the Life Industry Sales Competition held during the NAFLIA Conference, where the Company secured eleven prestigious accolades across both the Advisor Channel and the Partnership Channel. Demonstrating exceptional performance and commitment, the winners from HNBA delivered outstanding performances at a national level, showcasing the strength of the organizationThe accolades spanned a diverse range of categories including Fast Starters, Advisors, Supervisors and Bancassurance Officers, reflecting the collective strength and capability of HNBA’s sales force.Among the winners, Ms. Gammeda Liyanage Deepa Shamalie was recognized as Best Advisor – Silver, while Mr. Anjula Prasath Thilakarathne earned the Best Advisor – Bronze award. In the Bancassurance category, Ms. Dinushika Ratnayake was awarded Best Bancassurance Officer – Silver, and Mr. J. I. M. Fernando secured the Best Bancassurance Officer – Bronze.In the supervisory categories, Mr. P. J. K. K. Jayarathne distinguished himself by winning the Best Supervisor – Gold, while Mr. Alan Baker, Regional Partnership Head – Northern Region, was honored with the Best Supervisor – Bronze award.HNBA’s Bancassurance Fast Starters also made their mark at a national level, with Ms. V. Kirushalini achieving Gold, Ms. Lakmali Pusalle securing Silver, and Ms. Thilini Lakmali being recognized with Bronze.In the Advisor Fast Starter category, Ms. Bhagya Sewwandi triumphed with the Gold Award, while Ms. Anoma Kumari followed with the Silver Award, completing a remarkable sweep across the board.This remarkable accomplishment is a testament to the success of HNB Assurance’s sales force, whose consistent efforts continue to uplift the Company’s standing in the insurance industry. The recognition gained at the Life Industry Sales Competition not only celebrates individual achievement but also underscores the organization’s commitment to nurturing talent and driving excellence across all levels of its operations.
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Sep
Breaking boundaries in brand storytelling, HNB Assurance proudly bagged a Silver at the Dragons of Sri Lanka 2025 Awards for its Virtual Avurudu Village campaign under the Digital Category. This innovative initiative redefined how traditions can meet technology, turning a beloved cultural festival into an immersive digital experience that struck a chord with a new generation of audiences.Commenting on this achievement, Lasitha Wimalarathne, Executive Director / CEO of HNB Assurance, stated, “We are very pleased to receive this Silver Dragon for our Virtual Avurudu Village campaign. At HNB Assurance, we believe in constantly exploring new and innovative ways to connect with people and this campaign was a perfect example of that. By reimagining a traditional celebration in a virtual format, we were able to create an engaging experience that resonated strongly with both younger and wider audiences. My sincere thanks and heartfelt congratulations to all the teams involved in designing and delivering this campaign.”Sharing his thoughts, Dinesh Yogaratnam, Chief Marketing and Customer Experience Officer/ General Manager of HNB Assurance, added, “Winning a Silver Dragon this year reinforces the importance of evolving our communication strategies to keep pace with consumer trends. With Virtual Avurudu Village, we not only embraced innovation but also stayed true to our cultural roots by bringing Avurudu festivities to a digital platform. This enabled us to create a unique blend of tradition and technology, opening the door to new audiences while strengthening brand affinity. I’d also like to extend my gratitude to our digital partner, Kites Global, for their contribution in bringing this idea to life.”
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