HNB Assurance PLC., a subsidiary of the Hatton National Bank recently launched a new integrated media campaign for its corporate brand. Titled “Strengthening Every Step of Your Life”, this campaign has been developed with the intention of creating an inspirational attachment towards the brand whilst bolstering its visibility and top of mind recall.
Deepthi Lokuarachchi, Managing Director/CEO of HNB Assurance PLC (HNBA) and its fully owned subsidiary HNB General Insurance Limited (HNBGI) sharing his thoughts on this campaign stated “as an organisation we operate in very interesting times with great prospects for growth and an ever evolving psychosocial backdrop spurred by regional and global political and economic agendas. Our growth over the years has been consistent and more importantly sustainable. Going forward, we have come to understand that as products become more generic, we need a clear differentiator, we want to inspire people to deal with us and seek our custom. In order to do this the Management Team took time off to internalize Simon Sinek's Golden Circle Model in order to crack that 'Why' part that eludes many. Through this exercise we have come to understand that; we do what we do so that we could 'Strengthen Every Step of Your Life'. To us that's our 'Why'. This brand campaign has been developed to communicate our purpose which I think we have achieved”.
Chief Operating Officer of HNBA Prasantha Fernando speaking on the launch of the campaign said “this campaign will no doubt be of immense assistance to our field force in their process of acquiring new insurance policies especially in terms of the heightened competition that is prevalent in the market and is the grand finale of a process that we undertook to make HNB Assurance the most vibrant entity in the Life Insurance market in Sri Lanka”.
Speaking on the strategic thought of the brand campaign, Head of Marketing of HNBA and HNBGI Dinesh Yogaratnam stated, “Created on the insights of those special moments we dearly cherish in life, this brand campaign reflects on the value-led philosophy of the brand. The creative approach towards the campaign reflects on four key visuals which vividly depicts the emotions we feel at those special moments in life and those blessed moments we spend with our loved ones. Taking a cue from the sun, which is an integral part of the Company's logo, being above everything else, we have endeavored to position ourselves as having won trust above all, whilst this campaign is run on traditional media, digital too will play a key role in getting more focused messaging to selected segments”.
Jul
HNB Assurance PLC entered a strategic partnership with the Faculty of Management and Finance at the University of Colombo, Sri Lanka, to introduce the HNB Assurance Aspire program. This initiative aims to provide selected high-performing Advisors, Leaders, and Bancassurance Officers with an opportunity to enhance their professional and business skills.Through the HNB Assurance Aspire program, candidates will have the opportunity to obtain a Diploma in Professional and Business Skills (DPBS) from the University of Colombo, with a pathway extending to a degree.Mr. Lasitha Wimalaratne, CEO of HNB Assurance, speaking at the launch event, stated "At HNB Assurance, we believe in investing in our sales force and providing them with the best resources and opportunities they need to succeed. The HNB Assurance Aspire Program is initiated with this in mind showcasing our commitment to nurturing talent and helping our advisors and bancassurance officers reach their full potential. In terms of this partnership, we are very excited and thankful to the University of Colombo for giving us the opportunity to partner them and are proud to be the only insurance company in the country to form such a partnership with one of the best universities in the country. Personally, I look forward to seeing the positive impact of this program on our teams and our company.”The Vice-Chancellor, University of Colombo, Senior Professor H. D. Karunaratne stated, “HNB Assurance has made an effective decision by choosing the best higher educational institute of the country as its trainer”. Moreover, he highlighted that “University of Colombo is not only the best university in the country, also the only higher educational institute in the country which has been listed under the top 1000 universities in the world. Therefore, the trainees of the company will obtain a global recognition after the completion of the programme.”Mr. Shiran Fernando, Head Sales Training and Development at HNB Assurance, added, "The Aspire program is a significant step forward in our training and development efforts. By collaborating with the University of Colombo, we are ensuring that our high performers receive top-notch education and training, equipping them with the skills they need to excel further in their careers. In the first program, 40 candidates will be selected for the Colombo University program. I must convey my sincere thanks to both teams from the University of Colombo, Faculty of Management and Finance and HNB Assurance for their efforts in getting this program off the ground."Dean of the Faculty of Management and Finance at the University of Colombo, Professor H.M. Nihal Hennayake, expressing his thoughts on this partnership stated "We are delighted to collaborate with HNB Assurance on the HNB Assurance Aspire program. This initiative aligns with our broader vision of the faculty in providing high-quality education and professional development opportunities to professionals who can benefit from advanced education, training and skills enhancement. As the facilitators of this program, I must state, our aim is not only supporting individual career growth but driving excellence that will benefit the broader industry. I eagerly await the positive outcomes of this collaboration and the long-term impact it will have on the participants and their organization."Dr. Sajitha Dishanka, the Head of the Management Consultancy Unit of the Faculty of Management and Finance, University of Colombo stated, “Our unit is fully equipped with required resource personnel and tailor-made programme curricula to meet training requirements of the corporate sector”. Further, he assured that HNB Assurance will receive the expected value provided through its learning partners and be a company with a novel and impactful experience through the inaugurated diploma programme.
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Jul
Setting a new benchmark for itself, HNB Assurance PLC bagged the prestigious Gold Award at the National Convention on Quality and Productivity 2024, hosted by the Sri Lanka Association for the Advancement of Quality and Productivity (SLAAQP). The company’s project to streamline its procurement operations while reducing and lead time was recognized for its impact and use of automation.Aligned to the company’s broader objective of efficiency improvement and value creation, this award-winning project is part of HNB Assurance's strategy to improve operational efficiency and achieve 100% paperless operations by 2026. HNB Assurance PLC’s CEO, Mr. Lasitha Wimalaratne, shared his thoughts "Winning this award is a great honor as it recognizes our commitment to enhancing our operations whereby helping us provide better value to our stakeholders. As a company, we continuously seek opportunities to embrace automation and digitization, so, credit to the Business Process Excellence Team along with IT, Finance, Procurement, and all other teams who collaborated and contributed to this remarkable achievement. I’m certain this recognition will motivate our teams to keep pushing the boundaries of excellence and reinforce our commitment to operational efficiency.”The Lean Six Sigma DMAIC methodology was used as the teams successfully improved the lead time of the procurement process. The DMAIC methodology can be used to identify bottlenecks, implement solutions, and achieve measurable improvements which in this case improved the overall efficiency of the company’s procurement operations."In this fast-paced digital world, staying ahead and meeting evolving customer demands requires us to improve and innovate continuously.” Stated Mrs. Geethani Saram, Head of Business Process Excellence and Strategy. “Internal processes are crucial, especially in the service industry, prompting us to reassess our methods and explore avenues for enhancement. This award resulted from a long-term strategic initiative by HNBA to empower employees for scientific recognition of operational gaps and their resolution through adaptation of Lean Six Sigma methodology. The framework facilitated identifying our procurement process as a critical area for improvement and implementing effective solutions to speed up and set a new standard. My sincere thanks to SLAAQP for this recognition as it validate our efforts and inspires us to continuously innovate and drive efficiency across all our processes.”
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Jun
The “Golden Awards 2024” hosted by HNB Assurance and HNB General Insurance, celebrated and recognized the outstanding achievements of top performers, including network management and branch managers from Hatton National Bank, for their significant contributions to the growth of HNBA and HNBGI. The year 2023 was an outstanding period for both HNBA and HNBGI, with impressive financial performances which proved their partnership with HNB to be one of the best in the industry. Mr. Damith Pallewatte, Acting Chief Executive Officer of HNB, who graced the occasion as the Chief Guest, opined, “Having participated in this event for several years, it is incredibly heartening to witness the sustained growth and progress achieved by both HNBA and HNBGI. As we look to the future, I see immense potential and opportunity. I am confident that by continuing to innovate and prioritizing customer-centric solutions, we as a group, can not only maintain our strong position but also dominate the market. Let me also remind you that the bank is fully committed to supporting both HNBA and HNBGI, so let us get out there and redefine the landscape of banking and insurance.”The newly appointed Chairman of HNBA and HNBGI, Mr. Stuart Chapman, stated, “I’m delighted to address this wonderful gathering where we honor and recognize one of our most important stakeholders, HNB. The trust and collaboration between our institutions is what sets this partnership apart from others. As custodians of this relationship, I am confident that our combined efforts will ensure we deliver top-tier insurance solutions to our customers, meeting their needs with the highest standards of service and trust. I’d also like to take this opportunity to congratulate all the award winners and thank the members of the management of HNB for their continued support. Further, as our companies, HNB, HNBA and HNBGI, embrace leadership transformations, I’d like to thank Mr. Jonathan Alles former MD of HNB and our very own former Chairperson Mrs. Rose Cooray for their contributions as well.”The Global Banking and Finance Review, UK, for the fourth consecutive year, honored HNBA as the Best Life Bancassurance Provider, while HNBGI was awarded the Best General Bancassurance Provider for the second consecutive year reflecting the success both HNBA and HNGI has maintained with HNB over the years.
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