A promising lifestyle encompasses of key essentials such as protection, health, retirement and savings and once these four essentials in life are met, the life’s journey becomes a truly privileged one. With this in mind, HNB Assurance PLC (HNBA) announced the launch of PrivilegedLife, a lifestyle product for every step, in life’s journey.
Sharing his thoughts, Managing Director/CEO of HNBA and its fully owned subsidiary HNB General Insurance Limited (HNBGI), Deepthi Lokuarachchi stated “PrivilegedLife is another unique product from HNBA which addresses the needs of protection, health, savings and retirement. As a business built on the pillars of protection and focused on taking care of our people, it is our belief that PrivilegedLife would strengthen the core pillars of a thriving life. PrivilegedLife has been developed by carefully analyzing and diving deep into customer insights and the evolving consumer needs to provide the ultimate insurance solution”.
Expressing his views, Chief Operating Officer of HNBA, Prasantha Fernando stated, “PrivilegedLife is not only a product with multiple benefits, it also becomes your go to at times of need as it offers the options of partial fund withdrawals. One of the most significant features of this insurance plan is the Top-Up premium option which protects the Fund’s value over time with attractive annual dividends and we firmly believe that this innovative plan is one plan that could improve the quality of lifestyle as it offers a range of incomparable benefits”.
Lasitha Wimalaratne, Deputy Chief Operating Officer of HNBA stated, “this comprehensive insurance plan is another revolutionary product of HNBA’s product portfolio with bouquet of special benefits including number of Protection Benefits, attractive Annual Dividends, Loyalty Dividends and many more. The journey with PrivilegedLife continues even after the policy reaches its Maturity stage as it allows the Maturity Fund to be obtained as a Lump Sum or to be converted to Health Fund which could be used for medical needs through cashless bill settlement or the Policy’s Maturity Fund could be obtained as a lifelong pension to spend the golden eve of life with peace of mind. In addition to the main benefits, additional Protection Benefits such as Additional Life Benefit, Accidental Death Benefit, Critical Illness Benefit (covering 29 illnesses), Hospitalization Benefit, Surgical Benefit and Medical Reimbursement Benefit (SupremeHealth Benefit) with an annual worldwide coverage of up to LKR 50 Million could be obtained. PrivilegedLife could be tailored to suit every need in life’s journey and has been designed to ensure that you and your loved ones are well taken care to face the challenges of tomorrow whether or not you’re here for them”.
Nov
HNB Assurance PLC has entered into a strategic partnership with Dialog Finance PLC, a pioneer in digital financial solutions, to further enhance its digital payment infrastructure and accelerate its journey towards achieving 100% digital premium collection.This collaboration marks a significant milestone in HNB Assurance’s digital transformation journey, reflecting the company’s continuous commitment to improving customer convenience, operational efficiency and financial inclusivity. By integrating Dialog Finance’s advanced Genie Business platform, which includes Payment Links and Internet Payment Gateway (IPG) services, HNB Assurance aims to streamline its premium collection process and redefine how customers interact with insurance services.Through these solutions, customers will now be able to make payments effortlessly and securely, either through personalized payment links shared by HNB Assurance or via secure online gateways. This eliminates the need for manual or in-person transactions, ensuring instant payment acknowledgments, and offers customers a faster, safer, and more convenient experience.This partnership leveraging innovation and technology not only strengthens the technological backbone of HNB Assurance’s payment ecosystem but also align with the company’s long-term vision of becoming a fully digital insurer, offering end-to-end solutions that meet the evolving needs of modern customers.
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Nov
HNB Assurance PLC (HNBA) has announced a strong financial performance for the nine months ended 30 September 2025, posting a 38% year-on-year growth in Life Insurance Gross Written Premium (GWP), which is the highest growth among life insurers in Sri Lanka. This exceptional performance underscores the company’s unshakeable tenacity for pushing the envelope of performance, disciplined execution, and unwavering commitment to providing protection and savings solutions that meet the evolving needs of Sri Lankan families. The Life Insurance business generated a Gross Written Premium of Rs. 13.74 billion for the period, compared to Rs. 9.97 billion in the corresponding period of 2024, reflecting a sharp increase of 38%. Total assets of the Company grew to Rs. 63.2 billion, up 18% from Rs. 53.4 billion a year earlier, while the Life Fund expanded by 24% to Rs. 47.4 billion from Rs. 38.3 billion in December 2024, signaling both strong topline growth and prudent fund management. Profit before tax excluding Life Surplus Transfer stood at Rs. 876 million, reflecting an increase of 13%, while profit after tax rose to Rs. 617 million, up 12% year-on-year. Meanwhile, Net claims and benefits incurred to policyholders during the period amounted to Rs. 3.25 billion, compared to Rs. 2.12 billion last year which is an impressive increase of 54%, reaffirming HNB Assurance’s steadfast commitment to fulfilling its obligations and supporting customers when it matters most. The Company’s investment portfolio also grew to Rs. 57.3 billion, compared to Rs. 48.5 billion a year earlier, delivering healthy investment income on account of strong yields from fixed-income securities and a diversified asset mix. Commenting on the company’s performance, Mr. Stuart Chapman, Chairman of HNB Assurance PLC and HNB General Insurance Limited, stated, “We are proud to see HNB Assurance deliver yet another quarter of exceptional growth, driven primarily by the strength of our Life business. This level of performance reflects the trust that customers have placed in our brand and the disciplined financial management that continues to underpin our long-term stability. At a Group level, we remain focused on sustainable growth and resilience, ensuring that we continue to generate consistent value for all stakeholders with GWP reaching Rs. 21.9 billion, up 32% from the corresponding period last year. ” Mr. Lasitha Wimalaratne, Executive Director and Chief Executive Officer of HNB Assurance PLC, added, “Our 38% growth in Life GWP represents one of the strongest performances in the industry and reflects the depth of our strategy in expanding customer reach and enhancing value. Our agency and bancassurance channels continue to deliver impressive traction, complemented by new product offerings that address real customer needs. We have also seen a notable increase in policy persistency, demonstrating customer confidence and satisfaction.” He further commented, “Our focus remains on balancing growth with financial prudence. The increase in our Life Fund, together with our strong solvency position and steady profit growth, reinforces our ability to deliver long-term security to policyholders. Claims payments have risen in line with our growing portfolio, which is a healthy indicator of our expanding customer base and our timely settlement culture. We are committed to maintaining this momentum through continued innovation, operational excellence, and a customer-first approach.”
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Nov
HNB Assurance PLC (HNBA) proudly celebrated its outstanding achievers who were recognized at the prestigious National Sales Awards 2025, organized by the Sri Lanka Institute of Marketing (SLIM). The event recognized the best sales professionals across industries, and the team from HNBA once again demonstrated their excellence and passion for performance.This year, five exceptional individuals brought pride to the organization by securing top honors in multiple categories. Dinushika Rathnayake was awarded Gold in the Front Liner category, while Priyanka Kamalani also claimed Gold in the Sales Supervisors category. Ravichandran Senthujan and Kethaki Anuradha both earned Bronze in the Territory Manager and Other Sales Support categories respectively, and Tharindu Munasinghe received a Merit Award in Sales Support (Manager & Above).Speaking on this remarkable achievement, Mr. Lasitha Wimalarathne, Executive Director / Chief Executive Officer of HNB Assurance PLC, stated, “Our people are the heart of our success. These awards are a true reflection of the dedication and spirit of excellence our sales teams embody every day. Competing on a national stage and emerging victorious is no small feat, it showcases not only individual brilliance but the collective strength of HNB Assurance as a performance-driven organization. I couldn’t be prouder of our team and I must also make mention of the incredible sales training team, who work tirelessly behind the scenes to ensure that our sales force is equipped with the tools, skills and knowledge to perform to the best of their ability.”The National Sales Awards remains one of the most respected platforms in Sri Lanka that recognizes sales excellence, rewarding individuals who deliver exceptional results and elevate industry standards.
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