HNBA together with CCPSL Launches a Digital Initiative to Create Awareness on COVID-19 Vaccination Drive

  April 28,2021

HNB Assurance PLC (HNBA) together with the College of Community Physicians of Sri Lanka (CCPSL) launched a community initiative to create awareness on the COVID-19 vaccination drive by way of a series of videos hosted on Facebook , LinkedIn and YouTube featuring Doctors of the College speaking on various aspects with regards to getting the COVID-19 vaccine.


Sharing his thoughts on the initiative, Chief Executive Officer of HNBA and its fully owned subsidiary, HNB General Insurance Limited (HNBGI), Mr. Prasantha Fernando stated, “HNBA and CCPSL have been working in collaboration for more than five years focusing on fostering healthy living within the community through the various initiatives that have been carried out over the years. As an insurer, and more importantly a responsible corporate citizen we thought it would be timely for us to work with CCPSL at this important juncture in the fight against COVID-19 when vaccinations are being rolled out to encourage as many people as possible to get inoculated. To this end, we are very thankful to the College and its resource personnel for partnering with us in this initiative of educating as many people as possible regarding the vaccine”.


Dr. Nihal Abeysinghe, President of CCPSL stated, “Over the past few years CCPSL and HNBA has worked together in promoting healthy living initiatives through symposiums and various other activities across the country and this is another special initiative to both CCPSL and HNBA. We are extremely delighted that HNBA joined with us in taking this initiative forward and in creating awareness on this worthy cause. It is no secret that there are many incorrect facts and myths on the COVID-19 vaccinations being shared especially on social media platforms and we believe that through this video series the general public will gain sufficient knowledge on the vaccination drive and educate themselves”.


Sharing his views, Head of Marketing and Customer Experience of HNB Assurance, Mr. Dinesh Yogaratnam said, “this initiative was launched with the primary purpose of getting the correct facts regarding COVID-19 vaccine out there into the community. Therefore, we worked with the College to develop a series of short videos in Sinhala, Tamil and English that focused on areas such as addressing common misconceptions, what you should and should not do before and after you get the vaccination, the common reactions to the vaccine etc. Being in a Q&A format, the answers provided by the Doctors, are in very simple layman’s language so that it could be easily understood by everyone. We have seen these videos gaining traction on the various social media platforms and reaching a wide audience and we hope it would encourage as many people as possible to get themselves vaccinated and continue with social distancing, hand hygiene and wearing masks.


HNB Assurance PLC (HNBA) is one of the fastest growing Insurance Companies in Sri Lanka with a network of 63 branches. HNBA is a Life Insurance company with a rating of A (lka) by Fitch Ratings Lanka for ‘National Insurer Financial Strength Rating’. Following the introduction of the segregation rules by the Insurance Regulator, HNB General Insurance Limited (HNBGI) was created and commenced its operations in January 2015; HNBGI continues to specialize in motor, non-motor and Takaful insurance solutions and is a fully owned subsidiary of HNB Assurance PLC. HNB General Insurance has been assigned a ‘National Insurer Financial Strength Rating’ of ‘’A’’ (lka) by Fitch Ratings Lanka Limited. HNBA is rated within the Top 100 brands and Top 100 companies in Sri Lanka by LMD and HNB Assurance has won international awards for Brand Excellence, Digital Marketing and HR Excellence including the Great Place To Work® Certification, and won many awards for its Annual Reports at award ceremonies organized by the Institute of Chartered Accountants of Sri Lanka.

 




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