HNBA News

HNB Assurance PLC (HNBA) recorded outstanding success of its sales team at the Life Industry Sales Competition held during the NAFLIA Conference, where the Company secured eleven prestigious accolades across both the Advisor Channel and the Partnership Channel. Demonstrating exceptional performance and commitment, the winners from HNBA delivered outstanding performances at a national level, showcasing the strength of the organization

The accolades spanned a diverse range of categories including Fast Starters, Advisors, Supervisors and Bancassurance Officers, reflecting the collective strength and capability of HNBA’s sales force.

Among the winners, Ms. Gammeda Liyanage Deepa Shamalie was recognized as Best Advisor – Silver, while Mr. Anjula Prasath Thilakarathne earned the Best Advisor – Bronze award. In the Bancassurance category, Ms. Dinushika Ratnayake was awarded Best Bancassurance Officer – Silver, and Mr. J. I. M. Fernando secured the Best Bancassurance Officer – Bronze.

In the supervisory categories, Mr. P. J. K. K. Jayarathne distinguished himself by winning the Best Supervisor – Gold, while Mr. Alan Baker, Regional Partnership Head – Northern Region, was honored with the Best Supervisor – Bronze award.

HNBA’s Bancassurance Fast Starters also made their mark at a national level, with Ms. V. Kirushalini achieving Gold, Ms. Lakmali Pusalle securing Silver, and Ms. Thilini Lakmali being recognized with Bronze.

In the Advisor Fast Starter category, Ms. Bhagya Sewwandi triumphed with the Gold Award, while Ms. Anoma Kumari followed with the Silver Award, completing a remarkable sweep across the board.

This remarkable accomplishment is a testament to the success of HNB Assurance’s sales force, whose consistent efforts continue to uplift the Company’s standing in the insurance industry. The recognition gained at the Life Industry Sales Competition not only celebrates individual achievement but also underscores the organization’s commitment to nurturing talent and driving excellence across all levels of its operations.

Breaking boundaries in brand storytelling, HNB Assurance proudly bagged a Silver at the Dragons of Sri Lanka 2025 Awards for its Virtual Avurudu Village campaign under the Digital Category. This innovative initiative redefined how traditions can meet technology, turning a beloved cultural festival into an immersive digital experience that struck a chord with a new generation of audiences.

Commenting on this achievement, Lasitha Wimalarathne, Executive Director / CEO of HNB Assurance, stated, “We are very pleased to receive this Silver Dragon for our Virtual Avurudu Village campaign. At HNB Assurance, we believe in constantly exploring new and innovative ways to connect with people and this campaign was a perfect example of that. By reimagining a traditional celebration in a virtual format, we were able to create an engaging experience that resonated strongly with both younger and wider audiences. My sincere thanks and heartfelt congratulations to all the teams involved in designing and delivering this campaign.”

Sharing his thoughts, Dinesh Yogaratnam, Chief Marketing and Customer Experience Officer/ General Manager of HNB Assurance, added, “Winning a Silver Dragon this year reinforces the importance of evolving our communication strategies to keep pace with consumer trends. With Virtual Avurudu Village, we not only embraced innovation but also stayed true to our cultural roots by bringing Avurudu festivities to a digital platform. This enabled us to create a unique blend of tradition and technology, opening the door to new audiences while strengthening brand affinity. I’d also like to extend my gratitude to our digital partner, Kites Global, for their contribution in bringing this idea to life.”

HNB Assurance PLC once again marked a historic milestone by hosting its Partnership Awards 2025 on an international stage for the second consecutive year. Held at the prestigious Royal Signature Hotel, Kuala Lumpur, the gala event welcomed guests from HNB, HNB Assurance staff, Bancassurance Officers and their families, to celebrate the remarkable achievements of the company’s partnership channel.

The Partnership Awards, a flagship annual event for HNB Assurance, serves as a platform to honor and recognize the exceptional contributions of its partnership channel, which continues to play a pivotal role in driving the company’s growth. Following the success of last year’s international debut in Thailand, this year’s event in Malaysia further signifies the company’s expanding vision and growth momentum.

Addressing the gathering, Mr. Lasitha Wimalarathne, Executive Director / CEO of HNB Assurance, expressed his thoughts, stating, “This is truly a special occasion as we bring together our teams here in Malaysia to celebrate the achievements of our partnership channel. Over the years, this channel has grown into one of our strongest pillars, contributing significantly to our Gross Written Premiums and overall success. These milestones are a direct reflection of the commitment, innovation and customer-centric mindset that define our people. As we celebrate tonight, I encourage all of you to continue pushing boundaries and setting new standards in the industry. Congratulations to all the award winners and a heartfelt thank you to everyone who made this gala event a reality.”

The past year has been one of exceptional achievements for HNB Assurance’s partnership channel, which continues to set benchmarks in the industry. With an ever-growing pool of top performers, the team recorded a remarkable number of MDRT qualifiers, along with highest ever COTs and TOTs. HNB Assurance also maintained its position as Sri Lanka’s Best Life Bancassurance Provider, a recognition earned for the fifth consecutive year by the Global Banking and Finance Review.

Reflecting on the significance of the event, Mr. Sanesh Fernando, Chief Business Officer / General Manager – Partnerships, shared, “The Partnership Awards are not just about celebrating numbers, they are about celebrating our people, the heart and soul of our success. To witness the growth and accomplishments of our Bancassurance Officers year after year has been truly inspiring. Hosting our gala in Malaysia this year is a reflection of how far we have come, and I firmly believe the best is still ahead of us. I want to extend my sincere thanks to everyone in our partnership network. With the guidance of our parent company, Hatton National Bank, and the continued support of our partner banks, financial institutions, and broker network, we are confident of reaching even greater achievements in the years ahead.”