HNBA News

HNB Assurance PLC unveiled the results of its recent survey, conducted in partnership with Great Place to Work. The findings revealed an impressive Employee Net Promoter Score (eNPS) of 38%, drastically outpacing the international average of 27%, within the insurance industry. The eNPS is a critical metric that measures employee satisfaction and loyalty, providing valuable insights into the overall health of the organization. It reflects how likely employees are to recommend their workplace to others, serving as a key indicator of engagement and morale. 

Over the past few years, HNB Assurance has experienced an impressive growth trajectory, achieving and maintaining double the rate of the industry's growth. With the company keen on sustaining this steady advance, it is crucial to continually understand and nurture its internal health. This is where the eNPS proves invaluable, offering valuable insights into employee sentiment and identifying areas for improvement.

Mr. Lasitha Wimalaratne, CEO of HNB Assurance, expressing his thoughts stated, "This exceptional eNPS score is not just a number, it reflects the deep engagement and satisfaction of our employees – which I’m extremely proud of. It also speaks volumes about the positive work environment we have cultivated, where every team member feels valued and empowered. As we set out to attain our ambitious target of reaching 10% market share by 2026, our people remain the heart of this journey, propelling us toward our goals with their relentless passion and drive. I must also add that this achievement is not a one-time event but the result of a progressive journey. Over the years, we have invested and meticulously curated initiatives, benchmarking both global and local best practices, to continually enhance our internal environment and achieve this significant milestone."

The company’s commitment to excellence has been recognized through several prestigious awards, including being named one of the 70 Best Workplaces in Asia in 2022. Additionally, HNB Assurance received the Women-Friendly Workplace Awards 2023, hosted by Satyn Magazine, AICPA and CIMA. The organization was also honored as a Company with Great Managers in both 2023 and 2024.

Mr. Navin Rupasinghe, Head of HR at HNB Assurance, elaborated on the initiatives contributing to this success, "We place immense value on the voices of our employees, recognizing that their insights are crucial to our growth. In terms of development, we offer extensive training and career development opportunities to ensure that our employees are continuously growing and advancing in their careers. Our holistic wellness initiatives, including the In.She program, caregiver leave, paternity leave and education reimbursements, are all integral parts of our commitment to creating a supportive and inclusive workplace. These initiatives are designed to meet the diverse needs of our employees and help us foster a positive work environment where everyone feels valued and empowered. As we move forward, we want to attract the best talent and continue to not only meet but exceed the expectations of our employees, while ensuring that HNB Assurance remains a great place to work for everyone."

HNB Assurance is extremely pleased of its selection as a finalist in two prestigious international awards: The Mob-Ex Awards and The Drum Awards. The company's innovative campaigns, "Sinha Rave" and "Dola Duka Delivery," have earned recognition on a global stage, competing alongside top international brands.

The "Sinha Rave" campaign, shortlisted for the Mob-Ex Awards, was an outcome of HNB Assurance's adoption of mobile marketing to drive better customer engagement. This campaign demonstrated exceptional creativity and effectiveness in engaging customers through the use of an AR filter. Further this campaign successfully leveraged on the highly talked-about 2023 Cricket World Cup, with the company gaining high brand visibility and customer interaction on social media.

Simultaneously, the "Dola Duka Delivery" campaign was acknowledged by The Drum Awards for its innovative approach and impact. The Drum Awards celebrate excellence in marketing and communications worldwide and being a finalist in this category underlines the success of this campaign which was aimed at fulfilling the cravings of expectant mothers, all across the island.

"We are deeply honored to be finalists in both the Mob-Ex and The Drum Awards. This achievement is truly a testament to the hard work and creativity of our team, who continue to push the boundaries of innovation within the space of marketing communications in the insurance sector. Competing on a global stage with renowned brands and to be the only Sri Lankan Insurance Company recognized, is a significant milestone for us, so, I’d like to take this opportunity to congratulate all the teams involved and convey my sincere thanks to all our partners." said Mr. Lasitha Wimalaratne, CEO of HNB Assurance.

“In today's fast-paced world, staying at the forefront of novel and innovative marketing tactics is absolutely essential. We are extremely proud of these recognitions, as they reaffirm our approach and inspire us to keep identifying and executing new ways of delivering on our communication and marketing objectives while striving to serve as a benchmark to the industry," said Mr. Dinesh Yogaratnam, Chief Marketing and Customer Experience Officer / General Manager of HNB Assurance. “I must take this opportunity to thank the teams of RN Media and Rubiq Creatives for partnering with us and helping bring these campaigns to life. Their expertise and collaboration have been crucial in executing 'Sinha Rave' and 'Dola Duka Delivery.' As we move forward, we are determined to reach our customers using cutting-edge technology and innovative approaches” added, Mr. Yogaratnam.

HNB Assurance (HNBA) recently announced a strategic partnership with Cargills Bank, aimed at providing tailor-made insurance solutions that cater to the unique needs of their customers. This strategic partnership represents a significant advancement in HNB Assurance’s mission to enhance the breadth and quality of its insurance solutions. By leveraging Cargills Bank’s robust financial platform and HNBA’s industry-leading expertise, both organizations are set to deliver great value and security to their clients. This move not only strengthens their combined market position but also reflects a shared vision of integrating comprehensive financial and insurance services for greater customer satisfaction.

HNB Assurance’s Chief Business Officer, Mr. Sanesh Fernando, speaking on this newly formed alliance, stated, "At HNBA we have a proven track record of exceptional partnerships where we have been recognized as the best bancassurance provider for four consecutive years. Our latest partnership with Cargills Bank represents a significant step towards establishing an even stronger presence in the market and as the leading bancassurance provider, we are dedicated to delivering exceptional service and innovative products that meet the evolving needs of our customers. As we move forward, we are excited about the opportunities this collaboration presents and look forward to continuing our service excellence through bancassurance. Lastly, I’d like to convey my sincere thanks to both teams from HNBA and Cargills Bank for their efforts in making this collaboration a reality "

Mr. Lasantha Mahendrarajah, Assistant General Manager - Retail and SME Business at Cargills Bank, expressing his thoughts about the partnership, stated, "We are excited to join hands with HNB Assurance to offer our customers comprehensive insurance solutions. The most important thing to note is that this partnership aligns with our goal of providing holistic financial products to our customers and together, we can make a significant impact on their financial well-being. I am confident that this partnership will help us uplift our offerings and create a lasting relationship with our clients, built on trust, reliability and the assurance that they are in safe hands with Cargills Bank and HNB Assurance”