HNBA News

HNB Assurance, proudly announced its recent achievement of winning the esteemed CMO Award for the Best Digital Integrated Campaign. This accolade which is a testament to the remarkable success of the Supreme Health Unlimited Campaign, which marked a remarkable shift from conventional insurance marketing. The Supreme Health Unlimited Campaign had a simple yet powerful message which was that, life is meant to be lived to the fullest and having the right insurance coverage can give you the peace of mind to do just that. A refreshing and positive stance, focusing on the joys of ‘embracing life’ and the importance of safeguarding one's health and well-being. HNB Assurance's Chief Executive Officer, Mr. Lasitha Wimalaratne, speaking about the recognition, stated, "We are immensely proud to receive the award for ‘Best Digital Integrated Campaign’ at the CMO Awards for our Supreme Health Unlimited Campaign. At HNB Assurance, we believe in redefining the insurance landscape and this award is a testament to our commitment to innovate and create a positive image both for the company as well as the industry. At the time, SHU was a one of kind product which deserved a well-crafted campaign as we introduced it to market. I’m delighted to note that the product as well as the campaign gained extraordinary traction in the digital landscape, capturing the attention of a wide-ranging audience. It resonated with people seeking not only for an insurance coverage but also a holistic approach to their well-being, ultimately leading to impressive sales conversion and customer engagement.” Mr. Dinesh Yogaratnam, Chief Marketing and Customer Experience Officer at HNB Assurance, opined, “This award is a testament to our dedication to delivering meaningful campaigns. We partnered with RN Media, our digital marketing partner, who left no stone unturned in terms of integrating and executing a multi-faceted digital strategy, utilizing platforms like Spotify, TikTok, Facebook, Instagram and LinkedIn ensuring that each platform catered to and resonated with its specific audience. I must also make mention of Icon Media who developed the concept and assets required for our ATL campaign. What makes this campaign more special for us is, during 2022, the same year as the campaign launch, we at HNB Assurance celebrated one of the best years in the company's history, setting new standards in the insurance industry and achieving outstanding growth. My sincere thanks to the CMO Awards for this valued recognition.”

HNB Assurance PLC achieved a remarkable milestone by clinching the coveted "Best of Sri Lanka" award at the 37th Annual International ARC Awards, recognized as the world's largest and most prestigious competition for annual reports, held in New York. This significant achievement underlines the company's commitment to excellence in corporate reporting. The Annual International ARC Awards, honors organizations worldwide for their exceptional annual report publications setting the benchmark of annual reports. HNB Assurance's recognition of the all-encompassing 'Best of Sri Lanka' award, spanning across every sector, resonated with the very essence of its Annual Report's theme, 'Above All, We Rise' underscoring the company’s relentless pursuit of excellence and our ability to surpass every challenge. Mr. Lasitha Wimalaratne, CEO of HNB Assurance, expressed his delight at this accomplishment, stating, "I’m extremely proud of this recognition, to be named as the ‘Best of Sri Lanka’ across all sectors is definitely no easy task, especially when you are up against companies of all scales in the county. This award reflects our dedication to transparency and our commitment to providing clear and comprehensive report to our stakeholders, in a creative manner. This achievement certainly highlights the hard work and diligence of our entire team. My sincere appreciation to both our internal teams as well our agency partner Emagewise Pvt Ltd." CEO of HNB General Insurance, Mr. Sithumina Jayasundara, sharing similar sentiments opined, “Our journey at HNB Assurance Group has always been marked by our commitment to provide the best for our stakeholders, be it our customers, shareholders, employees or the communities we serve. This award for the 2022 annual report reaffirms our belief and motivates us as a group to continue on this journey where we strive towards excellence. I extend my heartfelt congratulations to all the teams involved for their exceptional efforts in elevating the HNBA group to be recognized as the ‘Best of Sri Lanka’. Ms. Punsirini Perera, CFO of HNB Assurance, emphasized the importance of transparent financial reporting, saying, "Trust is the cornerstone of the insurance industry. You can only be successful as a company when you earn the trust of your stakeholders. Being transparent helps you earn this trust and we have always believed in delivering financial reports that not only meet regulatory requirements but also engage and inform our shareholders, whereby earning their trust. I am very grateful to our team and to Emagewise for their tireless efforts which helped us earn this prestigious recognition."

A celebration of the remarkable accomplishments within its Partnership Channel, which includes partner Banks, Financial Institutions and Brokers was recently hosted by HNB Assurance at the Water’s Edge, Colombo. In an industry landscape which faced constant change and challenges, HNB Assurance’s partnership channel emerged as a frontrunner, recording an impressive growth in its Gross Written Premium (GWP) during the year 2022. Further, the company's Fee Income growth also surged during the year, underscoring its excellent performance and outstanding service standards. Speaking at the event Mrs. Rose Cooray, Chairperson of HNBA and HNBGI, stated, “I’m extremely happy to see our partnership channel lead the way and showcase such improvement, year on year. A remarkable growth in our Gross Written Premium for 2022 highlights our efforts and dedication. Further, these achievements are a reflection of our team's commitment along with the successful collaboration we have in place with our partners. While I express my heartfelt congratulations to all the winners, I’d also like to thank to the Management of all our partners for their contributions towards our growth” Mr. Lasitha Wimalaratne, CEO of HNB Assurance, sharing his thoughts at the event, stated, "Our success is not merely measured in numbers, but in the collective efforts of the exceptional individuals and teams who drive our progress. The support and skill of our partners have been instrumental in our growth journey and I’m extremely grateful to all of them. Moreover, the growth in our MDRT qualifiers year after year is a testament to the potential, we at HNBA possess for individual career growth. Further, I must state we as a team are determined to increase this number further, providing everyone with the necessary backing and support required to grow. My congratulations to all the winners today, may you grow from strength to strength.” With a contribution of 47% to the total company GWP in 2022, the Partnership channel plays a vital role in HNBAs overall performance. With an aim to improve on the achievements of the previous year Mr. Sanesh Fernando, Chief Business Officer, Partnership Business, stated, “I’m elated and proud of our incredible achievements over the past year. The success of this channel is not driven by a single individual but a collection of teams and individuals who work tirelessly towards achieving our common goal. As we celebrate and give away over 200+ awards and recognize our 117 MDRT qualifiers, I’m certain this platform will serve as an inspiration to the entire partnership channel and all our officers, propelling them to achieve even greater heights. I must also thank all partner Banks, Financial Institutions and Brokers for their continuous support.” The Partnership Awards 2023 extended its recognition beyond individual achievements, with the managers who played a pivotal role in fostering the channel's growth also celebrated. The grand awards which included the Hall of Fame award was received by Mr. K G C D Dharmakeerthi and the coveted Champion of Champions Award was won by Ms. K Subashini.